Genie, a unit of global lifting solutions specialist Terex Corporation, was set to complete delivery of a total of 166 mobile elevating work platforms (MEWPs) to GCC group Byrne Equipment Rental last month.

Since its founding 27 years ago, Byrne has steadily grown to become one of the region’s largest and most diverse rental and leasing providers, supporting customers in a wide range of sectors including construction, infrastructure, oil and gas, power generators and manufacturing. As part of a huge investment driving its expansion into the mobile access sector, the rental giant had placed a large order for a total of 166 Genie MEWPs, comprising a mix of the brand’s latest scissor lifts and telescopic and articulating boom lifts, Byrne had taken delivery of an initial 34 units this January – including its first Genie Xtra Capacity (XC) booms lifts – with the remaining 132 work platforms due to be handed over by the end of March.

The GCC rental giant took the decision to invest further in mobile access equipment a year ago.

On the big order, Johan Gericke, the territory sales manager at Genie (Terex AWP Middle East) said: “Byrne demonstrated great discernment every step of the way leading to its final purchase decision.”

“Our team here is particularly proud to have been chosen by Byrne, and we look forward to supporting them in every way possible to help ensure the success of their mobile access venture in the long-term,” he added.

Steve Caygill, the regional general manager, Byrne Equipment Rental, said: “In recent years, demand for access equipment has grown dramatically throughout the Middle East. This is where we see access as yet another rental and lease solution that complements our established business model, and more importantly, it underscores our supply capability in the equipment rental field as a true one-stop shop.”

“As the market matures here in the GCC, we have seen a sizeable shift in demand for operational efficiency from our clients,” he noted. “With this comes the requirement for them to operate faster and more cost effectively, hence the need for suppliers that we can trust both in terms of best-in-class products, the scale and calibre of the supply chain, and local after-sales support coverage that dovetails into our culture of always adding benefit to our client’s expectations.”

“In every aspect, Genie ticks all the right boxes as a major global equipment brand. In addition to the production capacity of factories in the US, Europe and China capable of ensuring the on-time delivery of a consistently high quality product,” he added.