The Big 5

Italian job

Thermowatt’s thermostat production facility ... advanced.

THERMOWATT, which has served several water heater manufacturers in the kingdom with its reputed heating elements and thermostats, will be at The Big 5 Saudi Arabia to highlight the excellence that underpins its “made in Italy” brand.

The company plans to support all its partners in Saudi Arabia to allow end-users of electric water heaters to have face-to-face discussions with its executives at the stand. It also intends to launch a new range of products at the show to enable water heaters manufacturers to upgrade their products.

“It is essential that the end-user be informed about the advantages of the real ‘made in Italy’ product – namely competence, efficiency in quality and cost-effectiveness,” says Stefano Cecchini, sales and marketing director.

He is impressed by the high growth rate of the event’s host country, which already represents one of the core markets for Thermowatt. He is also confident about the prospects offered by the region, quoting economic indexes that indicated the region is among those that are recovering swiftly from the effects of the global economic crisis. “We can confirm this data with the experiences of these years. So, investing in the Gulf area will be a successful business strategy and a great opportunity that should not be missed,” Cecchini states.

A full range of heating elements for water heaters ... from Thermowatt.

Thermowatt produces mono- and three-phase heating elements in copper, stainless steel and special alloys of chrome and nickel steel. It also manufactures thermostats for temperature control in water heaters and household appliances, in addition to supplying components to the household and professional appliances industry.

“With durability proven over several decades and hundreds of millions of products sold, Thermowatt represents the most reliable brand in the water heaters business and a worldwide leading manufacturer of heating elements and thermostats. Our high level of automation in production and our long experience assure the best in quality and reliability of the components,” he says. “We are also renowned for the close support we provide to our partners.”

The company lays great emphasis on research and development (R&D) in order to introduce new products and support its customers. It constantly invests a significant percentage of its turnover in R&D to achieve innovative technologies, new products, new testing protocols and cost-efficient processes to maintain its competitiveness.

“Our goal is to ensure utmost reliability at a competitive price,” he says. “Due to our long experience and competence, we are able to support our customers to develop new products and satisfy any request.”

Thermowatt was established in 1952 and has more than 620 staff members. Its head office and production facilities are in Arcevia (Ancona), Italy. Apart from its home market, the company serves more than 100 countries worldwide and records an annual turnover of more than €125 million ($166.775 million).

The company will showcase its expertise at a Marquee Stand T12 at the show.