Saudi Build 2014

A Heatrae Sadia product.

A Heatrae Sadia product.

In hot demand

October 2014

HEATRAE Sadia, one of the UK’s largest manufacturers of electric water heating products, will be participating at forthcoming regional events including the Saudi Build in Riyadh, Saudi Arabia, and The Big 5 show in Dubai, UAE, next month, enthused by the growing demand for its products as well as its success in the Gulf.

This comes after having demonstrated its belief and commitment to the region at Project Qatar in Doha, Qatar, earlier in the year.

Jon Cockburn, head of marketing at Heatrae Sadia, says: “The Middle East is a market of increasing importance to us. The construction project sector in the region is booming and, whilst it is undeniably competitive, there is a demand for the high-quality products we manufacture.

“We find that customers still respect our ‘Made in the UK’ promise as a guarantee of high-quality engineering and innovation. We have secured a number of projects in the region and continue to work alongside our in-country distributors and industry professionals to deliver the excellent products and service we have become known for in the UK.”

The company, a household name in the UK, has also been establishing a reputation overseas for many years with its range of high-quality electric water heating products. This reputation has been further enhanced by the recent launch of commercial sized cylinders, he says.

Amongst its range, Heatrae Sadia will be showcasing its famous Megaflo and Santon products. Manufactured entirely in the UK, Heatrae Sadia’s Megaflo cylinders are now available in commercial sizes ranging from 400 to 2,500 litres, and can deliver real working pressures of up to 10 bar.

“The cylinders are made from high-quality marine grade stainless steel and are hard-wearing with an excellent strength-to-weight ratio, in addition to superior corrosion-resistance qualities. They offer high flow rates, fast recovery times, and an industry leading 10-year warranty,” says a company spokesman.

Another major advantage of these cylinders is their 100-mm high-quality insulation, which ensures the highest heat retention, the spokesman points out. “This is a particularly important factor for green building developers and countries with a high carbon footprint, where energy-efficient products are becoming increasingly sought after.

“Often similar products sold in these regions typically have thinner layers of insulation. Due to the hotter climate, the need for insulation is not considered essential. Heatrae Sadia believes insulation is crucial to reduce heat loss and to contribute to the overall energy efficiency of buildings,” he says.

Heatrae Sadia is seeing demand for both its traditional and newly launched commercial products growing in the Gulf region and beyond. The group’s products including Santon and Megaflo branded items have been specified and installed in several prestigious projects in Qatar, the UAE and Saudi Arabia. These projects cover a diverse range of buildings including railway stations, museums, hospitals, military and police establishments, hotels and even a horse racing centre.

To support Heatrae Sadia’s growing success in Qatar and the rest of the Middle East, the company has recently opened a representative office in Doha which will provide local and regional assistance and advice and enhanced support to their customers by being readily available when needed.

Next month (November), Heatrae Sadia will be holding a seminar in Doha to give contractors, consultants, facility managers (FMs) and other industry professionals the opportunity to meet senior staff members and to find out more about the technicality of the products and the sizing, selection and support options available.

Heatrae Sadia works closely with project contractors and consultants to secure all the necessary approvals required, making the specification and purchasing of its products as simple as possible. In addition to appearing on many approved vendor lists in the region, it also benefits from numerous internationally and regionally recognised third-party approvals including Norges Elektriske Materiellkontroll (Nemko), Kiwa, Water Regulations Advisory Scheme (WRAS), and Saudi Standards, Metrology and Quality Organisation (Saso).

Heatrae Sadia can be visited at Stand 216-4 at Saudi Build and at Stand 2-F76 at The Big 5 in Dubai.

More Stories