Kanoo Machinery, one of the leading materials handling solutions providers in the GCC, is set to sign a new partnership deal with IPS, the largest independent full service distributor of powered access platforms (aerial lifts) in the UK.

A member of the Kanoo Group, one of the largest family-owned conglomerates in the region, the company said the joint venture, IPS-Middle East, will bring expertise, technology and broad distribution capabilities for machinery customers in the Middle East. The partnership deal is aimed at catering to Kanoo’s increasing customer demand for access platform parts.

Bob Curtis, the chief executive of Kanoo Group (UAE and Oman), said: “The Gulf states, India and North Africa have all experienced high growth in the adoption and use of powered access over the past few years. IPS-Middle East will bring increased price competitiveness and parts availability to this region, which can only be of benefit to rental companies and other aerial lift owners.”