Decofair 2014 is expected to have the largest exhibitor presence on record when it gets under way this month (November 10 to 13) in Jeddah, Saudi Arabia.
Taking place at the Jeddah Centre for Forums and Events, the sixth edition of Decofair will showcase an array of homegrown brands and an increased international presence, including a British design pavilion – which plays host to companies such as Villiers, Ultimate Rug Company, Meystyle, and Volga Linen – as well as leading international brands Vondom, Swarovski, Hansgrohe, Fatboy and Scavolini, among others.
Supported for the second consecutive year by the International Interior Design Association (IIDA) as strategic design and knowledge partner, the show is organised by Reed Sunaidi Exhibitions.
Decofair will also feature seminars, workshops and interactive sessions that include speakers from the UK, Switzerland, New Zealand, Norway, Saudi Arabia and other GCC countries.
Additionally, a hosted buyer programme will match the sourcing requirements of visiting Decofair buyers with the specific products and service offerings of selected exhibitors prior to the event.
Decofair covers the interior design industry from A to Z, and features nine key sectors: furniture, furnishings, flooring, accessories, lighting, textiles and soft furnishings, outdoor furniture, kitchen and bathroom products, and design and architectural services.
Naomi Barton, international sales and marketing director, Reed Sunaidi Exhibitions, said: “As Decofair continues to grow, it is assisting in opening up Saudi Arabia’s design market to an increased number of international firms who bring a wealth of increased knowledge and required skills to the market.”
Decofair will be open to both trade and consumer visitors.