Bathrooms, Fittings and Water Heaters

The Dea collection ... comfort and functionality.

The Dea collection ... comfort and functionality.

High-end bathtubs hit region's markets

December 2014

IDEAL Standard, a leading provider of innovative bathroom solutions, has launched its Dea design collection in the Gulf and Middle East region.

The Dea range of ceramics, furniture and bathtubs offers the ultimate balance of form and function and are set to revolutionise bathroom luxury in the region with its mix of high-end design, chic look, maximum comfort and ultimate pleasure, according to a spokesman for the European contemporary brand.

Conceptualised by world-renowned award-winning designer Dick Powell, the Dea collection offers a more human environment with its design and function excellence, thus extending a softer, more flowing look and feel and a pleasurable experience, he adds.

In moving on from the last decade’s trend for angular, minimalist bathrooms to Dea’s softer, more flowing look and feel, he is offering an even more pleasurable experience.

Dea’s forward-looking, sensuous designs deliver the ideal combination of premium quality and aesthetics, total comfort and exceptional functionality. From materials to technology, sophisticated ceramics to clever storage, every element offers maximum elegance and ease of use, the spokesman says.

“When designing Dea, we wanted to create a more human, emotionally satisfying environment. What matters about design is how someone feels when they interact with it. It’s what I like to call ‘emotional ergonomics’. First and foremost, we wanted each product in the Dea range to function perfectly,” says Powell.


“The bathroom is a unique space in the home. At Ideal Standard, we believe in offering the best aesthetics and environment for a warmer as well as softer feel in the modern bathroom – being more human and less geometric. With Dea collection, we are putting emotion back into the surroundings with its approachable, useable and comfortable feel. With its curved-yet-controlled look, Dea’s beautiful lines offer the perfect balance for the bathroom,” says Dimitra Dotsia, marketing manager at Ideal Standard Gulf.

Dea’s wide selection of ceramics includes vessels, vanities, toilets and bidets. The range gives plenty of scope for creating individual yet harmonious bathroom designs. Every element of the range has been carefully thought through for maximum elegance, still with the user experience in mind. The high-end pieces come in different sizes and a choice of white or matt-white finish, to provide homeowners with a solution that suits their taste and space.

With its sophisticated curves, refined edges and comfortable slim-rim seat, a Dea toilet is an object of beauty. The chicly contemporary back-to-wall model – floor-standing or wall-hung – increases the sense of space in the bathroom, while the neat, floor-standing close-coupled toilet is a slightly more traditional choice.

Thin and elegant, Dea’s vanities are available in a range of widths. Whether opting for a larger size to be a focal point of the bathroom or a smaller model to save space, homeowners will find the bowl is deep enough to be really practical says the company. Dea’s exquisitely thin-rimmed vessels are designed to sit elegantly on top of basin units or worktops. Separate taps lend a look of hotel-style luxury, while a mixer mounted on the vessel’s deck gives a more contemporary feel.

To add to the aesthetics, Dea has partnered with Ideal Standard’s Melange tap range, offering beautifully curved forms to the bathroom. Available in a wide range of options, Melange perfectly complements the rounded edges of Dea basin, bath or bidet – adding to its ultra-smooth touch.

More Stories