RMD Boards, a division of JRD International based in Jebel Ali Free Zone, Dubai, is spearheading a campaign to adopt more eco-friendly materials in the interior decoration sector.
In line with this strategy, the company has launched its ‘Say Yes to No Wood’ movement under which it will plant a tree for every 100 ‘Likes’ on its Facebook page.
RMD Boards, which manufactures multi-use wall panels that are designed to replace conventional wooden and plywood panels, is running the campaign until February 14 and aims to plant hundreds of trees, as part of its commitment to environmental conservation.
Sagar Verma, the president of RMD Boards, said: “Our core message is that the interior decoration sector needs to adopt more eco-friendly materials, such as our wall panels which are lightweight and can be pasted directly on cement block walls or plastered walls without any other base material, thus saving transportation, labour and installation costs.”
“The ‘Say Yes to No Wood’ movement is our contribution to global efforts to reduce deforestation,” said Anupam Lunavat, the managing director of JRD International, the parent company of RMD.
“It is estimated that 29.8 million trees are cut down daily in the world and 1.5 acres of rainforest are lost every second. RMD Boards seeks to address this alarming situation through this campaign and we would like everyone to support it through a simple ‘Like’.”
RMD Boards is a state-of-the-art manufacturing unit cum corporate headquarters spread over 10 acres in Jebel Ali Free Zone and employs around 700 people.
The diverse range of products from RMD Boards is water-proof, termite resistant, certified fire retardant, highly durable, light-weight and 100 per cent recyclable. The use of PP (polypropylene) in these engineered products replaces the use of wood, thus reducing carbon footprint, said the company. The product range includes wall panels, wall coverings, shuttering panels, site fencing, anti-skid flooring and false ceilings for the construction and interior decoration sectors.