Graphic Concrete, a Finnish company manufacturing and marketing graphic concrete, has entered the Middle East market to offer an innovative approach to designing prefabricated concrete surfaces.

Together with its Dubai-based partner Versatile, a business development company, Graphic Concrete aims to create inspirational environments through impressions on concrete surfaces.

The patented technology invented by interior architect Samuli Naamanka is an industrial product for large-scale surfaces and a tool which will enable architects to be more visually creative.

“Graphic concrete allows designers and architects to design attractive and durable patterns and images to prefabricated concrete surfaces such as facades, walls and pavement slabs,” explained Graphic Concrete CEO Harri Lanning.

Graphic Concrete offers four main product lines with a range of design options.
GCCollection presents the company’s own range of design patterns; GCPro allows designers to create their own repeating patterns; GCArt&Design allows designers to produce unique images; and GCCSmooth is used for producing fair-faced finishes.