UAE Focus

Ford ushers in 2016 models

January 2016

Ford Trucks, along with its distributor Al Tayer Motors, launched its 2015 range of heavy commercial vehicles on the UAE market. These include a 1843 T tractor, a 3535M six-by-four chassis mixer as well as a 4135M eight-by-four chassis mixer.

Ford Trucks partnered with Al Tayer Motors in 2014 to enter the UAE market and, since then, has been increasing its share significantly in the UAE heavy commercial market with tipper, mixer and tractor sales.

Highlighting the brand’s growth plans in the region, Emrah Duman, Ford Trucks international markets director said: “The Middle East is a priority region in Ford Trucks’ growth plans. Following the UAE and Saudi Arabia, where we launched our new facilities last year, we plan to expand our network into Oman, Qatar, Bahrain and Iraq markets.”

Ford Trucks claims to be the first heavy truck manufacturer to offer three year/unlimited km standard warranty in the UAE. It also offers a Hot Climate Package for the GCC, which provides comfort  with increased air-conditioner performance, improved radiator and filtration.

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