Real Estate

The mall will be home to Macy’s first international store.

The mall will be home to Macy’s first international store.

Mall to adopt novel designs

June 2016

Leading regional development company Gulf Related has partnered with US-based Elkus Manfredi Architects to start the interior design work on its 3.1-million-sq-ft mixed-use development coming up at the core of Al Maryah Island in Abu Dhabi, UAE.

Elkus Manfredi Architects is implementing key design concepts for Al Maryah Central – embracing novel architectural ideas and promising to redefine the UAE’s retail and leisure landscape.

Al Maryah Central, which boasts more than 100,000 sq ft of green, open spaces, is scheduled for completion in 2018.

Once ready, the mall will be home to Macy’s first international department store, and the first Bloomingdale’s department store in Abu Dhabi and will also feature more than 300 brands, in addition to 65 dining options.

Departing from the classic big-box mall designs, Gulf Related and Elkus Manfredi have masterplanned and designed a vibrant community defined by a variety of unique elements, including walkways and retail thoroughfares, and large open spaces to create an engaging, organic destination, says a senior official.

The design blends the outdoors and indoors and puts emphasis on the urban fabric of the surrounding city. Both exterior and interior sections face an urban retail setting, with an emphasis on walkability and pedestrian access.

“Instead of a singular town square, we conceived multiple meaningful public spaces, each of an appropriate scale, each with a personality – from a playful rooftop children’s lawn to a sports-themed action park to a meandering dining promenade,” remarks Anthony Fioravanti, the vice-president (design and planning) at Related Companies, who led design efforts. “This ‘linked’ public space environment supports interest and discovery – like walking through a great neighbourhood.”

Visitors will be able to enjoy outdoor promenades or conveniently access the indoors through a network of air-conditioned walkways connecting Al Maryah Central with The Galleria and other surrounding buildings, says the company.

Al Maryah Central embraces the urban planning principle of ‘placemaking’, which seeks to build public spaces that encourage well-being and strengthen the community.

Kenneth Himmel, the president and CEO of Related Urban, and co-managing partner of Gulf Related, says: “We have a long track record in placemaking and a deep commitment to great design and at Al Maryah Central we went to great lengths to focus on the details and the customer experience.”

“People in the UAE are looking for more than just great shopping – they want a 360-degree experience that provides entertainment, dining and family time,” he states.

In addition to the comprehensive mix of contemporary brands, Al Maryah Central will showcase extensive leisure, dining and entertainment options, including a 20-screen cinema, a health club, food market and children’s entertainment, an urban community centre and a public library. It will include daycare facilities, as well as a medical clinic, and will offer direct connectivity to adjacent waterfront promenades.

“We are creating more than a mall. We are creating an extraordinary new place in the heart of Abu Dhabi – one that will be the centre of urban life, bringing the people of Abu Dhabi the kind of retail and entertainment destination that they are looking for,” Himmel adds.

Howard Elkus, the founding principal of Elkus Manfredi Architects and chief architect of Al Maryah Central, says: “Our goal from the start has been to design a destination that will weave seamlessly into the rich tapestry of Abu Dhabi life. Retail forms the social space of any mixed-use development.”

“In this region, it is more important than ever. Connectivity is the driving concept behind the successful design of this development,” observes Elkus.

 “It is crucial to not only connect the rest of the island to Al Maryah Central, but also to create streets of shops and pedestrianised walkways inside the development that allow visitors to move easily around the entire destination – from the entry points at street level, up to the rooftop terraces, and across the length of the complex,” he adds.

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