Saudi Focus

Karcher opens first saudi showroom

April 2017

Germany’S Kärcher has opened its first showroom in Saudi Arabia in co-ordination with its exclusive dealer The Ebrahim A Juffali and Brothers Technical Equipment Company (JTECO).

The showroom in Jeddah was inaugurated by JTECO chairman Sheikh Amin Juffali in the presence of  Hartmut Jenner, the chief executive and chairman of Kärcher Group, and Holger Ziegeler, Consul General of Germany.

The showroom launch marks the 19-year anniversary of JTECO’s exclusive representation of Kärcher cleaning equipment in Saudi Arabia. It features Kärcher’s domestic cleaning machines in addition to a wide range of industrial and commercial cleaning equipment, and JTECO has launched special promotions on the product lines to mark the opening.

Jenner said: “The opening of such a prestigious establishment will significantly boost sales for many years to come. Partnering with Juffali Group in serving the Saudi market embodies Kärcher’s goal to get closer than ever to our wide individual and institutional customer base, to communicate with them and provide them with advice on the most suitable equipment to cater to their particular needs.”

Husni Rifai, general manager of JTECO, said that as part of the Juffali Group, JTECO shares the long-term Saudi Vision 2030 which will further grow the kingdom’s economy, driven by its efforts to encourage private sector investments to enhance non-oil revenues.

“Kärcher is the biggest cleaning equipment manufacturer in the world, and this new showroom will further position us at the forefront of competition,” he added.

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