With the Address Hotels + Resorts, Emaar has set new standards in the hospitality industry.
Emaar Hospitality Group has opened a new city lifestyle resort in Dubai under the premium luxury hotel brand Address Hotels + Resorts.
Known as Address Boulevard, the resort and serviced residences are housed in a luxury, 72-storey curvilinear tower and managed by Address Hotels + Resorts. The tower is in the heart of Downtown Dubai and connected to the Burj Khalifa by an air-conditioned travellator.
Address Boulevard has 196 spacious rooms which include 116 deluxe rooms, 44 deluxe club rooms, 28 one-bedroom suites, seven two-bedroom suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities.
Chris Newman, chief operating officer of Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, says: “Address Boulevard is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. It is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.”
With its inspiring art-deco architecture, design and décor, Address Boulevard offers a unique experience for guests and builds on the strong credentials of Address Hotels + Resorts in managing mixed-use luxury hotels and serviced residences.
The new destination is inspired by classic European finesse underlined with contemporary understated luxury. A core theme of the hotel is the notion of timeless elegance. The interiors are influenced by the era of luxurious travel while exquisite craftsmanship is evident in public areas giving the property the feel of being surrounded by someone’s private art collection.
One of the distinguishing features of the property is the incredible art installations that define the hotel’s interiors. A total of 48 artists and 251 pieces of art have contributed to delivering a remarkable set of works for visitors to enjoy. A specialist art consultancy commissioned a number of internationally-acclaimed, established and emerging artists to produce and install a wide-range of outstanding art pieces including aesthetically-mesmerising ceramic shapes, fascinating 3D maps of Dubai, a large sculpture titled ‘wings’, intriguing acrylic on mylar, silver leaf craft methods and a 46-piece bespoke collection of chandeliers inspired by diamonds and pearls and themed The Spirit of Timeless Luxury.
Among the differentiating features of Address Boulevard are the rich lifestyle amenities. The Spa at Address, set on a dedicated floor over an area of 700 sq m, provides guests with luxurious therapies and skin care treatments. Guests can also revel in a spa pool, 10 single treatment rooms, one couple’s treatment suite and a private vitality pool. They can also enjoy a wide repertoire of beverages at the library, game room or music room.