UAE Focus

Firms partner to beautify Dubai

July 2017

Brand Dubai, the creative arm of the Government of Dubai Media Office, and master developer Nakheel have signed a memorandum of understanding (MoU) to collaborate on city beautification projects. The MoU will support Brand Dubai’s #DubaiSpeakstoYou initiative, and seeks to launch unique art projects aimed at beautifying the city.

In the first flagship project under the MoU, Brand Dubai and Nakheel joined hands to decorate the bridge leading to the East Crescent on Palm Jumeirah. The pillars of the bridge are decorated to look like tree trunks and the underside of the bridge will have installations featuring dense foliage.

The initiative aims to help realise the vision of the Vice President and Prime Minister of UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open-air art museum. 

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