Index to host Middle East’s first Ventura

January 2018

One of the international design world’s most influential and ground-breaking exhibitions has chosen Dubai’s burgeoning design scene for its first foray into the Middle East.

‘Ventura Dubai’ will be the next Ventura Project curated by Organisation in Design. It will form a central part of the region’s biggest interior design exhibition, Index, in March and will comprise no less than 45 of Europe’s most up-and-coming and renowned designers.

Dubai will follow global design capitals Milan, New York, Berlin and London in being selected to host the much-acclaimed Ventura brand, a staple at many of the world’s biggest interiors events, with Index chosen specifically for its far-reaching Middle Eastern audience, said the organisers.

Founder and curator of Organisation in Design Margriet Vollenberg said: “We are thrilled to have our first Ventura Dubai exhibition in 2018. I’ve known Index for a long time and love how the show connects the world with the Middle East design community. The fact that Index thinks about making the event appeal to an audience well beyond their own borders really speaks to me.”

Ventura Projects play an integral part in that objective, and since forming in 2005 the firm has worked with more than 7,500 designers worldwide. The design body was inundated with requests from more than 100 European designers keen to take part in Ventura Dubai. A total of 45 different brands have been selected, and will be exhibited across more than 1,000 sq m of space at Index.

Now in its 28th year, Index takes place from March 26 to 29 at the Dubai World Trade Centre. It is expected to welcome close to 1,000 international exhibitors of furniture, furnishings, interior pieces and décor to its show floor, which will also be brought to life with a host of live features and expert-led talks, and runs alongside workspace and Surface Design. 

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