Regional News

NFT wins Manitowoc’s key dealer award

May 2018

Manitowoc Company, a leading global manufacturer of cranes and lifting solutions, has awarded the ‘Excellence in Operations and Marketing’ award to its Abu Dhabi-based distribution partner NFT.

Announcing the Dealer Awards winners at the recent Intermat  tradeshow in Paris, France, Manitowoc Cranes said NFT won the top honours for its decision to expand the crane yard and also make significant investments in marketing and safety promotion.

The Abu Dhabi partner had invested more than $5 million in improving infrastructure and brand image in the Middle Eastern market, said Manitowoc.

The dealership established a new 300,000-sq-m yard in the UAE capital.

NFT CEO Nabil Al Zahlawi received the award from Aaron Ravenscroft, the executive vice-president of Manitowoc Cranes.

“Our investment was not just a financial investment; it was an investment in people,” remarked Al Zahlawi. “Our partnership with Manitowoc is like a perfect marriage and I’m happy with our partnership both in the Middle East and all over the world.”

Manitowoc’s net sales surged to $1.6 billion in 2017, with over half generated outside the US.

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