As the world celebrated Earth Day last month, Ideal Standard reiterated its commitment to providing the highest level of sustainability by promoting the attributes of its latest innovation, Connect Air.

Offering contemporary design and unmatched water efficiency, the company has taken its trendsetting innovation and water expertise to a new level with this new range.

Connect Air mixers are greatly suited for high-usage environments such as hotels, restaurants and offices, and come with a sophisticated, slender and modern design, as well as supreme water-efficiency features.

“Connect Air not only brings unprecedented elegance to the bathroom, but also espouses Ideal Standard’s commitment to sustainability, creating efficient, durable and stunning bathrooms,” says Kostas Kandarakis, senior product manager of Ideal Standard Mena. “This is part of our endeavour at Ideal Standard to bring world-class design to the region and ensure efficient and optimum control of water from both an environmental and an economical perspective.”

According to research by the Federal Association of Energy and Water, households’ most extensive water usage is in the bathroom, where around 75 per cent of water is used.

To enable households to tackle the wastage, Connect Air basin mixer models are equipped with a five-litres-per-minute aerator that reduces water consumption with no loss of flow to perform in the most demanding environments. The hot water limiter ensures quick and easy control of maximum water temperature for ultimate safety, while the FirmaFlow cartridge lasts almost twice as long as the industry standard, Kandarakis adds.

The extremely lightweight and durable Connect Air collection has been carefully crafted in every detail to guarantee the highest possible standards of comfort and functionality, high quality materials, design and eco-friendly advantages, he says.

For over 40 years, Ideal Standard has been at the forefront of environment-friendly innovation. It has carved a niche as one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa.

“Through solutions like Connect Air, the company has taken an enormous step in water- and energy-saving ensuring high quality performance and positive long-term environmental impact,” says Kandarakis.

Headquartered in Brussels, Belgium, Ideal Standard International operates in more than 60 countries across Europe, Middle East and Africa. Its sister company Ideal Standard Mena focuses on the growth and massive business opportunities of the Middle East, Egypt and Africa, with its head office in Dubai, UAE.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. It also owns leading European brands such as Armitage Shanks, Porcher, Jado and Vidima.