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The new door closer ... suited to modern design.

The new door closer ... suited to modern design.

Assa Abloy introduces stylish new door closers

June 2018

Assa Abloy, a global leader in door opening solutions, has updated its door closers to give the range a distinctive and stylish appearance. The new design marks a significant step in the evolution of the company’s comprehensive door control portfolio.

“Architects and specifiers will appreciate the range of finishes and enhanced colour-suiting in the new design, along with the products’ smooth operation and the availability of Environmental Product Declarations,” says a spokesman for Assa Abloy. 

With every possible application catered for, the new-look range in combination with other Assa Abloy architectural hardware offers numerous possibilities to create complete door opening solutions by design, he adds.

Cristian Frankic, vice-president business Development EMEA at Assa Abloy, says: “We know that smooth operation and versatility are what customers want, but aesthetics also matter. When you see a good-looking door closer, you realise what a difference it makes. The new design is a statement. We want our products to blend in with today’s modern building designs and enhance an architect’s vision. The new range, both elegant to look at and excellent in operation, is designed to be all you need.”

The product was introduced in the region in April to specification, technical, sales and marketing teams and was featured during the recent seminar in Saudi Arabia conducted by Assa Abloy with Universal Building Materials Merchants (UBM), Saudi Arabia’s leading building materials company, which is its strategic partner in the kingdom. The high profile event was attended by more than 200 industry professionals in Riyadh at Marriott Hotel, including architects and designers, who welcomed the versatility of the new door closer for a complete and sophisticated look.

Mahmoud Al Khayyat, chief executive officer of UBM, says: “We spend our lives creating beautiful spaces for people to live and work in, and while we need a building to operate efficiently, we strive to ensure that all elements complement the overall design. Door closers are a critical component of modern buildings, so I welcome efforts to make them more elegant and design-sensitive.”

The high-quality, durable range retains the same innovative and unique features as before. It incorporates Cam-Motion technology, which enables smooth and secure door opening and closing, while individual products also conform to CE standards and comply with the relevant fire regulations, where applicable.

“Close-Motion, for example, is specifically designed to close doors quietly and securely, and is suited to any building where doors are difficult to close or noise disturbance is a nuisance. Free-Motion enables doors to swing freely from an opening angle of zero degrees, and is ideal for areas where increased accessibility is required. Assa Abloy’s extensive range of rack-and-pinion door closers also benefit from the new, modern look,” says the spokesman.

For installers, the products remain as versatile as ever, with well-designed installation features and a choice of installation options. Flexible height adjustment and non-handed features enable quick and easy installation and reduce stock requirements, he adds.

Assa Abloy, which draws on an 80 year-heritage in the door control industry, has responded to the fact that the look of a door closer is becoming an important factor in the purchasing decision, with selection increasingly likely to be made on the desirability of the design.

The door closer was also presented last month during a networking event in Qatar as well as the Egysec exhibition at Al Manara International Convention and Exhibition Centre in New Cairo, Egypt.  




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