Interiors

New Strada in sync with taste, trends

July 2018

Ideal Standard, a leading provider of innovative bathroom solutions, has unveiled its latest stylish and versatile ceramic range, Strada II.

Building on the success of the original Strada range, this collection of vessels, vanities, basins, toilets and bidets offers soft angles, fine edges and contemporary curves to help bring to life modern, beautiful bathrooms, says the manufacturer.

Kostas Kandarakis, senior product manager at Ideal Standard Mena, comments: “Strada II offers a range of flexible options to create stylish, contemporary bathrooms. The softer angles and finer edges result in a more contemporary look. This range sets new standards in design, efficiency, hygiene, ease of installation and maintenance.”

Strada II by Ideal Standard ... stylish and versatile ceramic range built on the success of the original Strada range.

Strada II by Ideal Standard ... stylish and versatile ceramic range built on the success of the original Strada range.

Created by leading industrial designers at Studio Levien, this range maintains the simplicity of the original collection, while offering a softer, lighter design in line with current tastes and trends.

“Today’s consumers want flexible products to fit any bathroom design,” Kandarakis says. “That’s why all products in this range perfectly complement each other to fashion a perfectly harmonious bathroom.”

Strada II offers Ideal Standard’s most flexible basin range, with options to fit every design scheme in a range of sizes and models. Options include washbasins, vessels, vanities, under-countertop and semi-countertop in sizes ranging from 40 cm to 120 cm.

These products offer different installation options – wall-mounted, positioned on furniture/worktops or combined with a semi-pedestal. Studio Levien has included a clever rim on a number of models, which not only enhances the design, but also helps prevent objects from falling from the basin, he points out.

The new range also focuses on improved hygiene and cleanliness, he says. “Cleanliness is vital when it comes to the bathroom and toilet bowls, which is why Strada II features Ideal Standard’s patented AquaBlade flushing technology. It provides a more effective and efficient use of water, while improving flushing even at low water volumes, with no impact on the design. This technology ensures that 100 per cent of the bowl below the channel is cleaned, meaning users save time and resources maintaining the products. AquaBlade is also proven to be 62 per cent quieter than competitors’ rimless bowl models,” Kandarakis claims.

Strada II allows customers to choose from wall-hung, floor-standing and close-coupled toilet bowls, along with wall-hung and floor-standing bidets. They are fitted with easy-to-remove seats and covers, which allow for quick cleaning. A number of models also have hidden fixations to not only keep the design intact but also reduce the places where dirt can collect, he adds.

“Understanding the current needs of consumers for products that fit seamlessly into any bathroom, Strada II was designed to be compatible with a range of Ideal Standard storage solutions, and specifically Tonic II, Connect Air and Tesi furniture ranges, which are both practical and elegant. The company also has a collection of mirrors that further complement Strada II,” he concludes.

Ideal Standard International is a privately owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa.  Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. The company also owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Mena, a sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of the Middle East, Egypt and Africa, with head offices in Dubai, UAE.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its head offices in Dubai, UAE. In November 2016, its Design Bathroom Centre opened on Sheikh Zayed Road in the emirate.  




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