Regional News

ASC picked as Genie distributor

November 2018

Terex Corporation, a global manufacturer of lifting and material processing products, has appointed Arabian Supply Center (ASC), an affiliate of the Qatari Al Jaber Group, as its new distributor for Genie boom lifts, scissor lifts and telehandlers in Doha.

“We had been looking for a reliable, customer-focused sales and service partner in Qatar for some time,” remarked Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East at Terex Equipment Middle East.

“Trusted by customers as a provider of high quality solutions, ASC has a very good reputation in the market and definitely ticks all the right boxes in terms of representing the Genie brand. The team is highly invested in its relationship with Genie and took part in The Big 5 trade show in Qatar last September,” he added.  

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