Ford's F-150 could well be the Middle East’s best 4x4 full-size pick-up thus far. It is the result of 42 years of refinement of the F-Series that makes it the toughest, smartest and most capable in the range, says the US-based company.

Building on its proven heritage, the F-150 is available with a choice of three engines, three cabin styles, and three bed lengths. It comes with muscular styling, segment-first and class-exclusive driver-assist technologies. Customer research shows that buyers bank on the F-150’s reputation for power and safety – and it’s in these areas that this Built Ford Tough truck continues to lead.

The F-150’s all-new Co-Pilot 360 is a package of technologies that help keep drivers, occupants and even pedestrians more protected than ever before. New Pre-Collision Assist with Pedestrian Detection monitors the F-150’s proximity to other vehicles and pedestrians up front and will alert the driver with visible and audible warnings. In extreme cases, and if the system determines a collision is imminent, active braking may automatically apply full braking, says a spokesman for Ford.

Blind spot information system (BLIS) uses radar to identify a vehicle entering the blind spot and alerts the driver with an indicator light in the side-view mirror. Its range can be extended to include a conventional trailer once programmed into the system. Cross traffic alert (CTA) can warn drivers of traffic approaching from either side when the truck is backing out of a parking space. It uses the same radar sensors as BLIS and automatically engages when the driver selects reverse.

The F-150 has a proven chassis – the strongest ever developed – and class-exclusive all-aluminium body. Its all-new 3.3-litre Ti-VCT V6 engine delivers a higher towing capability, more payload capacity and better fuel efficiency than the engine it replaces. The engine comes fitted with a six-speed SelectShift automatic transmission with standard auto-start/stop technology.

The 3.3-litre engine is joined by an enhanced version of the trusted and proven five-litre Ti-VCT V8, which produces an impressive 395 hp and 542 Nm torque, the spokesman says.

“The second-generation 3.5-litre EcoBoost V6 engine remains the best choice for those who need to balance outright performance with ultimate fuel efficiency,” he says. “Paired with the 10-speed SelectShift automatic transmission, engine torque is instantly available for exceptional low-end and peak performance. With class-leading 637 Nm torque on hand, the 3.5-litre engine powers the F-150 to handle heavy loads, tow loaded trailers and tackle the region’s toughest terrain. Properly equipped, the truck has a class-topping tow capacity of almost six tonnes.”

The FX4 Off Road package is available on XL to Platinum models and is designed to give the F-150 even more capability off road.

The F-150 is built to work, and the cargo box is designed to make that easier for owners. The F-150’s new tailgate features a rugged F-150 stamping on all models from XL to King Ranch, and the tailgate can be locked, unlocked and lowered via the key fob. The class-exclusive tailgate step and support make accessing the cargo box easy, while LED lights illuminate the area efficiently.

Class-exclusive stowable loading ramps are available to help make loading equipment easy, while Ford’s BoxLink features four removable and lockable premium cleats provide additional tie-down points to help secure loads.

Furthermore, Ford’s Sync 3 system allows hands-free control of calls, music and more, while the eight-inch screen provides bold, clear and precise information.

The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles. Ford’s history in the Middle East goes back more than 60 years. Its local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people.