Manufacturers & Procurement

Terex boosts regional team for Genie

December 2018

Terex Corporation has announced several key senior appointments at its global brand Genie for the EMEAR (Europe, Middle East, Africa and Russia) region.

Under the leadership of Matt Treadwell, new vice-president of parts and services, supporting the Genie brand, Terex AWP has aligned its global parts and services strategy.

Nominated by Treadwell, Ryan Lusso has been appointed to the newly created position of senior director (global parts). Lusso has formulated a new commercial strategy that will measurably improve the Terex AWP customer relationship and experience with the Genie brand worldwide, with immediate effect.

Terex has also appointed Dominique Luijckx and René Reniers to the newly created positions of regional parts manager.  These roles focus on customer uptime, increased urgency and improved processes to ensure parts availability, and expedited service support and diagnostics for Genie Genuine Parts across the region.  




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