The Polish Investment and Trade Agency (PAIH) is actively promoting the brand Poland in the Gulf region through its three offices in the GCC – one each in Kuwait, Saudi Arabia and the UAE.

Commenting on the PAIH’s role with regard to promoting Polish products in the Gulf region, Wojciech Chatys, project manager, economic promotion department, PAIH, says: “Polish products have been present in the Gulf countries for many years now, and their presence has only increased significantly with the creation of trade offices.”

The PAIH’s two-pronged approach to boosting Poland’s image worldwide is to promote the country’s high-quality goods and services around the world and assist investors enter the Polish market and help them find the best ways to utilise the advantages the country offers. It also helps further the global expansion of Polish companies.

The agency is also constantly developing its network of foreign trade offices, which are designed to attract foreign investors to Poland and assist them. PAIH currently has 70 trade offices across the world.