Al Futtaim, a leading UAE diversified company, says its mall division has started work on a new 22,143-sq-m expansion project at its retail destination, Cairo Festival City Mall, which on completion will add several new luxury brands.

Spanning a land area of over 3 million sq m, Cairo Festival City is a mixed-use urban community strategically located at the gateway to New Cairo city. It sets new standards as Egypt’s premier indoor-outdoor shopping, dining and entertainment destination, providing spectacular residential villas and luxurious apartments, as well as prime office spaces, together with internationally renowned hotels, international schools and automotive showrooms all set within a beautifully landscaped and tranquil community.

The new area, called ‘Festival Avenue’, will bring a further 100 shops, including 60 retail stores which will offer numerous international and first-to-market brands, 20 new food and beverage outlets and two brand new entertainment concepts, providing an unparalleled shopping and lifestyle experience to New Cairo.

Festival Avenue will have 1,000 new parking spaces and a new-to-market 1,567 sq m food hall featuring outlets with both inside and outside terraces.

It features simple circulation patterns and seamless integration with the existing mall including transport infrastructure. Strategically situated to the east of Cairo’s Ring Road, Cairo Festival City is easily accessible to neighbourhoods such as Maadi, Helipolis and Nasr City.