Fractalis, a range of new-generation paints, can be adapted to produce the most modern finishes required by the market, says its Dammam-based paint manufacturer Sipco.

The range of multi-coloured coatings using technologically-advanced, acrylic water-borne resins was developed in Europe, and has been given a worldwide patent.
Sipco received the licence to manufacture and market the Fractalis paints almost a decade ago and continues to be the only licensee for the range in the Middle East, says Ramzy K Hafez, decorative brand manager.
Fractalis offers a range of designer finishes in all shades and endless colours, he says. These colours are blended at the point of sale, using universal colorants and conventional dispensing equipment.
“Fractalis addresses the needs of the design community and has been used by professionals and contractors worldwide to obtain a fine and exclusive interior decoration of public buildings, institutions, commercial and residential environments,” says Ramzy. “It is a programme of fully water-based finishes for interior walls, ceilings and architectural components.”
According to the spokesman, the unique features of the product range translate into a number of economical benefits to the users including:
• Is tintable at point of sale;
• Has a low number of stocking units;
• Has no colour rotation inventory problems;
• Offers virtually unlimited colours;
Application of the Fractalis range can  be by roller,  spatula, or  spray ,giving a variety of effects from the seven products  in the collection, which  includes :
Venicelook conjures recollections of Venetian stuccowork by offering Italianesque patterns through a versatile medium to recall a time-honoured decorator’s craft, he says. It helps in rediscovering a rich tradition with minimal trouble and effort.
Venicelook, which can be easily applied by hand using a conventional spatula, offers a finish that can be mixed to achieve any custom shade and tone and provide a perfect match.
Goatskin offers mottled effects that suggest traditional craftsmanship and is easy on the eye and resistant to wear. It gives finishes of old parchment, deep realms of thought, and the appearance of watered silk, Ramzy says.
The brand allows for an easy and quick application with perfect results and can be applied by a special, patented roller on large areas.
Fireworks can be applied by spray, using standard equipment - is extremely durable, wear-resistant and long-lasting and is suitable for areas with high traffic.
“It forms a geological kaleidoscope of colours and comes in two different water-based finishes for either a soft or bold contrast,” Ramzy says.
Textura offers two water-based finishes that are formulated to give subtle textures and gives the effect of sands on a river shoreline.
Textura, which offers a finish of a fine grain shaped by time, is tough and durable, and provides the ideal finish for large spaces frequented daily by numerous people, he says.
Polaris’ two water-based finishes with the dominant lustre of gold or pearl gives a spectacular and striking finish in contemporary large areas.
“The brand offers the splendour of a starlit sky, with cosmic clouds of gold and silver in a triumphant shower of colour,” the spokesman comments.
Halley: “Getting its name from the shining tail of a comet, Halley offers the magic of the aurora borealis,” he says. “It gives a single water-based finish but with a variety of compact metallic tints and hues that reveal sophisticated textures and futuristic glamour.”
Liquidsky offers all the delicate nuances of the rainbow and offers a versatile water-based finish for festive polychrome colour schemes. Being soft and versatile, Liquidsky easily covers large and heavily-tracked areas with a decorative coat.
Dwelling on the evolution of the paints sector through the ages and the development of the Fractalis system, the spokesman says: “Up until towards the end of the twentieth century, paints were only available in monotone colours, which meant there was only one colour in the can. But creative research, led to the development of technology whereby coatings were produced that would enable two, three or more colours going into the can, and the colours would not intermix during storage or application. This type of paint became known as multicolour.
“These multicoloured coatings immediately became fashionable in the 80s, but their drawback was that they contained harmful, odorous solvents, could only be applied by spray, and were available in limited colours.
“Further multicolour paints research took place in Italy, and in the 1990s, a small but highly innovative laboratory developed multicoloured coatings using technologically advanced, acrylic water-borne resins.”
“Not only was this product environmentally-friendly, eliminating all the harmful solvents and odours, but it was tintable at the point of sale or on site, providing an unlimited choice of colours. The coating - now known as Fractalis - was found to be non-flammable, making it safe for use in any type of building, including hospitals, hotels, schools and shopping malls.”