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Ideal Standard takes center stage at German expo


Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, had a strong presence again this year at ISH 2017, in Frankfurt, Germany.

The world’s leading trade fair for The Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies, ISH was held at Messe Frankfurt’s Exhibition Centre on March 14 to 18.

It was a great platform for the company to showcase its impressive display of latest product launches and innovations, as well as introduce its new strategy.

For more than 100 years, Ideal Standard has shaped the sanitary industry with leading innovation, said the company in a statement.

Products like the single-lever tap, the rimless toilet or the ultra-flat shower tray were pioneered by the company.

"We are uniquely positioned with deep-rooted engineering and manufacturing expertise in the Ceramic as well as in the Taps & Fittings product categories, providing high-quality residential, commercial and healthcare bathroom solutions," said a company spokesman.

According to him, Ideal Standard is on a growth path with sales reached €739 million in 2016 and reported ebitda results growing by 14 per cent to €81 million.

"As we continue to advance the company, we are building on a strong legacy and are investing in further growth and value creation for our customers," he added.

Continuing on its strong innovation legacy, Ideal Standard has premiered a number of innovative product solutions this year at ISH. These include:

*Intellimix - A touch-free tap delivering both soap and water from a single device, saving more than 50 per cent of water and soap and at the same time providing a never seen before user hand-washing experience and intuitive user interface. Intellimix sets a new benchmark in total cost of ownership and sustainability.

*The Markwik 21+ - After years of clinical research we launch a powerful combination to fight against the spread of bacteria in healthcare environments. The Markwik 21+ tap in combination with the Contour 21+ basin reduces splashing by more than 90 per cent through its patented Hydrofin at the base of the basin. The unique combination of materials used and internal water flow design of our Markwik 21+ tap, as well as its fully demountable components, guarantees bacteria are eliminated.

*Connect Air - Excellent for both residential and hotel applications, Connect Air is our newest launched suite consisting of ceramics, furniture, bathtubs and shower trays, featuring our award winning revolutionary Aquablade flush technology that sets unprecedented standards in toilet hygiene and water efficiency.

As another ideal addition suitable for the residential and hotel area, the copmpany has rolled out the new Ipalyss vessel range featuring Ideal Standard’s latest innovation in ultra-thin ceramic material, Diamatec.

Torsten Türling, the chief executive of Ideal Standard International, said: "This year’s ISH is not like any other exhibition. It represents a milestone in the evolution of our company. We present our sharpened long term strategy that represents what we stand for as a company."

"Our path forward is clear: making significant investments in growth, focusing on the needs of our professional customers and driving innovation through Connected Intelligence," he added.-TradeArabia News Service

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