Fila, a market leader in surface care solutions, announced its strong market consolidation in the Middle East, South Asia and South Pacific Asia region during the recent Middle East Stone Show 2017 in Dubai, UAE.

With over 70 years’ experience in surface protection, Fila Surface Care Solutions is a leading international manufacturer of eco-friendly and cost-effective solutions for the protection and maintenance of stones, porcelain, ceramics and terracotta based in Italy.

"Ever since we opened our regional office in Dubai in 2012, our area of operations has grown exponentially," remarked Fabrizio Nicoli, the commercial director of Fila Middle East.
 
"While we first focused on the GCC region, we are very proud to announce that we have successfully expanded our operations to Indonesia, India, the Philippines, Singapore, Malaysia and Australia," he stated.
 
"In terms of specific markets, we are particularly well established in Indonesia, India and the Philippines with many different projects under way there, while regionally, the UAE, Qatar and Kuwait remain our most important markets, and are extremely exciting in terms of the scope of the projects developed," added Nicoli.

Fila's expertise, he stated, has also been recently strengthened by its partnership with Italian Lapitec, one of the top international producers of the biggest 'full body' sintered stone slabs in the world.

With products protecting exterior surfaces from ultraviolet (UV) rays, humidity, and dust, and others ensuring the perfect protection of interior flooring and walls, the stone protection and maintenance products Fila has developed cover the whole life of a building, said the top official.

According to him, Fila's main asset is its comprehensive and expert approach to stone protection, and that’s what the partners value.

"Being based in the UAE has allowed us to fully showcase our expertise due to the prestigious projects we have worked on here such as the Louvre Museum in Abu Dhabi or the Armani Hotel in Burj Khalifa," remarked Nicoli.

"It has also allowed us to gain a presence in other regions as it is easy and faster for us to assist the clients technically and commercially from the UAE. Thus we were able to penetrate the steadily growing South Asia market," he added.-TradeArabia News Service