Arada, the UAE's newest developer, has announced the launch of The Boulevard, a new residential community that forms part of its urban megaproject, Aljada.

Located in the edge of the ultra-contemporary East Village district of the city, The Boulevard comprises three apartment blocks, all built within a wealth of amenities and surrounded by lush green landscaping.

The nine-storey blocks are located next to Aljada’s main avenue, an elegant tree-lined street complete with shops, restaurants and cafes, stated the developer.

Characterised by distinctive architecture and thoughtful design, these New York-style apartments boast floor-to-ceiling windows offering spectacular panoramic views, alongside hand-selected fixtures and stylish materials offered as standard.

Each home also features state-of-the-art Arada Smart Home technology, providing residents with comfort, ease and efficiency.  

Featuring around 600 units in total, The Boulevard buildings feature a range of one-, two- and three-bedroom apartments with a wide range of sizes and floorplans, which are targeted at singles, young couples and families.

The complex also includes a fully stocked health club and a shared swimming pool, as well as a number of cafes and retail outlets at ground-floor level.

According to Arada, The Boulevard will be officially launched at the upcoming Cityscape Global, the Gulf’s largest real estate exhibition, which is taking place between 25-27 September at Dubai World Trade Centre.

Construction on The Boulevard will begin next year, and the first homes in the complex will be handed over by the end of 2022.

Aljada, a master-planned destination with a sales value of Dh24 billion ($6.5 billion) that is set to transform the future of Sharjah, was unveiled by HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, during an exclusive ceremony in September 2017.

Sharjah’s largest ever mixed-use community, Aljada is ideally situated on the last major plot of undeveloped land in the heart of the city.

The 24-million-sq-ft megaproject has exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.

On the new project, chairman Sheikh Sultan bin Ahmed Al Qasimi said: "We have been extremely pleased with the investor and end-user interest we have received in East Village, which is now 85 per cent sold out."

"The Boulevard represents one of the last opportunities to buy homes in this modern and progressive district. Located close to the Central Hub, a new entertainment and leisure district for the UAE, as well as Aljada’s upcoming business park, we are confident that The Boulevard’s impressive design and amenities will be appreciated by its future residents," he noted.

Construction on Aljada is well under way, with the first homes scheduled to be handed over in the first quarter of 2020.-TradeArabia News Service