SICIS, an interiors design leader, officially opened its new showroom in the Dubai Design District (d3) during Dubai Design Week 2025, marking a significant milestone in its long-standing relationship with the Middle East.

The opening event attracted a number of guests, including architects, interior designers, and design enthusiasts who explored the new 600-sq-m space located in Building 5.

The evening was a resounding success, with visitors expressing deep appreciation for the atmosphere, creativity, and craftsmanship that define the SICIS universe, a statement said. Both professionals and fashion lovers were captivated by the beauty of SICIS Jewels, where live demonstrations of micromosaic artistry offered an up-close look at the meticulous techniques behind each piece.

Located on the ground floor of d3, the new showroom embodies the brand’s vision of merging art, innovation, and beauty into a multisensory experience. The architecture, defined by a sequence of elegant arches connecting the exterior and interior, creates a dynamic dialogue of light and perspective - a signature element that welcomes visitors into the world of SICIS.

Inside, each area reveals a different expression of the brand. Vetrite and mosaic, SICIS’s iconic materials, interact with new collections of sofas, kitchens, lighting, fabrics, and wallcoverings, offering a seamless narrative of Italian design and craftsmanship. Every detail is conceived and made in Italy, celebrating precision, creativity, and the art of living beautifully.

The space also features a dedicated SICIS Jewels corner, a refined boutique within the showroom that highlights the brand’s exceptional micromosaic jewelry. This addition strengthens the connection with the Arab audience, increasingly drawn to authentic beauty, fine materials, and Italian savoir-faire.

The new Dubai showroom perfectly expresses the brand’s philosophy: inside a SICIS showroom, you find all the beauty to surround yourself with. It is a place where interior design meets jewelry, where art meets technology, and where every creation invites visitors to experience beauty in all its forms, it said.

With this opening, SICIS reaffirms its role as a global ambassador of Italian design, offering not just products but complete worlds — environments where surfaces, furniture, lighting, fabrics, and jewels coexist in perfect harmony, said the company. -TradeArabia News Service