THE recently-formed Firetrace International Middle East has appointed Jeddah-based Saudi Sicli as its authorised distributor for Saudi Arabia.

Jim Dickinson, Firetrace International Middle East’s business development manager says: “The response from existing Firetrace customers and new business prospects clearly shows that our new Firetrace total flooding system provides the full-room fire protection for sensitive mission-critical assets that the Middle East is seeking. The appointment of a company with the professionalism, experience and reputation of Saudi Sicli will enable us to more effectively take the product to the Saudi market. Equally important, it will ensure that Firetrace customers throughout the kingdom receive the level of world-class service and support that is a fundamental part of the Firetrace offering.”

Saudi Sicli is one of the kingdom’s largest fire safety companies, with more than a 30-year track record in the supply, installation, commissioning and maintenance of fire detection and fire suppression systems. Its work is highly regarded by government departments, international consultants and commercial and industrial organisation operating in Saudi Arabia.