Dubai Inn, a new generation hotel brand, will roll out its first phase of hotels in prime locations of Dubai this year.

A joint venture of Meraas Holding and Emaar Properties, Dubai Inn features an innovative style combined with functionality and comfort, defining its niche as the ‘best value’ hotel in Dubai.

Work on the first property will commence shortly in the Zabeel area, with the flagship project scheduled for completion in 2015.

An additional four properties will be added to the portfolio to collectively supply more than 1,750 new hotel rooms and serviced residences to the hospitality sector.

The launch of Dubai Inn complements the Dubai Tourism Vision 2020 that aims to build a hospitality infrastructure and host more than 20 million visitors by the turn of the decade.

Dubai Inn hotels will feature the largest rooms in its category at over 26 sq m, with standard 24-hour concierge service and business centre facilities, and events spaces.