Sparkle Towers aims to take luxury to new heights

Dubai-based property developer Tebyan has appointed Sun Engineering and Contracting Company as the main contractor for the construction of Sparkle Towers, an ultra-luxurious residential landmark in Dubai, UAE.

Branded as ‘Space Marvelled by Swarovski’, the towers at Dubai Marina are set to make history as the emirate’s first crystal-inspired towers, with jewelled decor including sparkling lighting applications and crystal enhancements in the interiors.

Being developed by property developer Tebyan, the towers were launched last month (October) at an event hosted in the presence of Austrian ambassador Peter Elsner-Mackay, executive board member of Austrian crystal innovator Swarovski Markus Langes-Swarovski, Tebyan chairman Sheikh Adel Al Hussaini and company managing director Naji Alia.

The project, which is expected to be completed in December 2016, consists of two towers. The first, comprising 29 floors, offers panoramic views of Dubai Marina from three sides, while the second 14-storey building overlooks Jumeirah Beach Residence with partial views of the marina and the sea. A four-storey residential podium connects the two towers.

Work has started on the project, with the shoring and piling having been completed.

Commenting on the project, Al Hussaini says: “This is a groundbreaking achievement not only for Tebyan and its treasured partner Swarovski, but also for all our future residents and visitors who we are putting on the top floor of luxury lifestyles, retail and architecture. Sparkle Towers at Dubai Marina will not just attract elite residents but also investors, tourists and property heavyweights. As one of the most sought-after addresses, this will be much more than a location: it is a status symbol, a milestone and a beacon of elegance.”

The entrance lobby ... sparkling.

He adds: “In a city that frowns upon the ordinary and demands the extraordinary, we have created an extraordinary residential haven. And in a metropolis where luxury has become the norm, we have elevated elegance to unsurpassed new heights.”

On his part, Langes-Swarovski says: “This is a landmark project that will delight generations to come. We are thrilled to take crystallised luxury to another level in residential interiors, and are delighted with our partnership with Tebyan.”

Alia indicates that Tebyan has received “great response” for the project right from its inception. “Sparkle Towers at Dubai Marina is the epitome of luxury and leisure. It redefines the real essence of the elite way of life and brings fine artistry to the fore. Our aim is to achieve the pinnacle of perfection and bring an experience of a lifetime to all our residents,” he says. “We believe our partnership with Swarovski has opened up new opportunities for us and for investors and realtors from across the globe.”

Tebyan is an innovator in property development, whose track record includes some of the most iconic projects in Saudi Arabia and Dubai. It is developing unique residential, commercial, entertainment and hospitality projects worth more than Dh1.5 billion ($408.38 million) in the next two years. In addition to the Sparkle Towers, Tebyan is working on two residential and hospitality projects in Jebel Ali, Dubai. The company operates in several countries including the UAE, Saudi Arabia and Jordan.

Sun Engineering and Contracting is one of the Middle East’s leading construction companies. Established in 1975, the company has in-house electromechanical, steel works plant, joinery and carpentry divisions and offices in the UAE and Qatar, with branch offices across the region.