Ideal Standard’s new Design Bathroom Centre in Dubai will enable customers to find the right combinations of products to design their bathrooms.

Ideal Standard, a leading provider of innovative bathroom solutions, has opened its Design Bathroom Centre in Dubai, UAE, which is described as the first of its kind in the Middle East and North Africa region.

Showcasing the latest designs, innovations and complete bathroom solutions, the new design centre spreads over a 1,000-sq-m luxury facility located on Sheikh Zayed Road, at Al Quoz 3. It is a virtual one-stop destination for all bathroom solutions, showcasing all design ranges and complete solutions under the flag brand Ideal Standard – including DEA, Tonic II, Ventuno, Connect, Strada, and the newest launches Connect Air and Tesi ranges, as well as the new Ceraflex range of mixers. The full range of Ideal Standard bathroom mixers, counter tops and vessel basins is exhibited.

The centre also displays Armitage Shanks branded products in individual ‘rooms’ with solutions for different sectors and building types – anti-vandal and commercial products for hospitals, schools, public areas and residential range solutions. 

Selected products from the American Standard brand are also showcased, with the focus being on one-piece, two-piece toilets and basins. 

The design centre is the company’s first training and specification centre in the Middle East and North Africa (Mena) region with a mandate to host, train and inspire interior designers, consultants and contractors, by presenting and providing complete bathroom solutions for all types of projects and buildings. 

The centre is strategically designed using the concept of inspiration areas, along with technical areas featuring real operating items, illustrating the various aspects of the bathroom products, such as ease of installation and maintenance, water-saving aspects, and installation options.

Officials at the opening of the new centre.

The base floor of the centre will be an interactive zone, where end-consumers can get an insight into their bathroom needs, and an overview of the latest designs and innovations. They can work with Ideal Standard’s consultants and interior designers to find the right combination of products for them to create and design their perfect bathroom space. 

“The growth of Ideal Standard in the last five decades is a testimony of the distinguished world-class bathroom solutions we present to our customers that explains the remarkable success achieved by the company across Europe, Middle East and Africa,” says Ahmed Hafez, CEO of Ideal Standard Mena. “We are privileged to drive our success to the next level in the Mena region, by establishing our first Design Bathroom Centre in Dubai where we showcase the most contemporary designs and complete bathroom solutions. 

“The centre represents a part of the company’s philosophy to offer the highest level of excellence to our customers in terms of innovative products and outstanding service. Through the centre, we aim to invest our long journey of experience in presenting ideal bathroom solutions that will exceed the expectations of our customers and business partners.” 

Hafez adds: “The Ideal Standard Design Bathroom Centre is only the start of our plans to grow and expand in the Mena region.”

Ideal Standard has made a mark over the last 100 years by providing innovative bathroom solutions across the globe, with its optimal mix of design and functional excellence.

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. The company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing and showering solutions for residential, commercial and institutional buildings. 

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. The company also owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.