fischer Middle East honoured its trade partners at an awards ceremony in Dubai last month. 

The fischer Trade Excellence Awards 2016 event was held at The H Hotel and also showcased how its trade division, just a few years old, has been well accepted in the market and expanded across the GCC region.

The event was headed by Jayanta Mukherjee, managing director – Middle East, Amit Malhotra, general manager – sales, Kusum Rawat, regional marketing manager and other officials from the regional trade and DIY team.

Awards were presented to the trader partners who had recorded the highest growth in their previous year and achieved the highest turnover in 2016. Select trader partners were also awarded “Best Supporting Partner” and “Rising Star Award 2016” for their continued support.

“fischer has been expanding at a tremendous speed over the previous decade  by proving their exceptional expertise in the market time and again and looks forward to a challenging yet promising 2017,” said a company spokesman.