Manufacturers & Procurement

Lady Design Royal Velvet ... adds depth and dimension to walls.

Lady Design Royal Velvet ... adds depth and dimension to walls.

Jotun boosts range

July 2017

Jotun has expanded its paints portfolio with the launch of two interior finishes to enhance the aesthetics and luxury of Middle Eastern homes.

The first, Fenomastic Wonderwall is a luxurious smooth and silky finish that beautifies walls and keeps them looking new. 

The other finish, Lady Design Royal Velvet, is a novel addition to Jotun’s collection of special-effect paints. Inspired by real velvet fabric, its luxurious soft velvet finish adds elegance and originality to walls and is achieved in two simple steps for beautiful soft walls.

“Consumers in the Middle East can create enhanced interior styling and functionality for homes with a touch of élan and magnificence through these new innovations,” says a company spokesman.

Rana Khadra, regional brand manager, interior decorative paints at Jotun Middle East, India and Africa, says: “Everybody wants a perfect home that looks perfect at all times. With this in mind, we were keen on offering homes in the region a paint that looked fresh everyday with an everlasting colour and sheen and a silky finish. Fenomastic Wonderwall is this breakthrough that enables consumers to realise their dream of a luxurious and smooth silk-finished walls to achieve our promise of ‘beautiful walls every day’.”

Duqm port ... the free zone has attracted $11-billion in investments.

Fenomastic Wonderwall ... smooth silk-finished walls.

True to its name, she says Fenomastic Wonderwall provides enhanced smoothness with even and lustrous brushstrokes of silk. The highlight of this product is that it can also be easily maintained for enhanced durability.

Lady Design Royal Velvet is the softest velvet finish for walls that provides elegance and warmth to interior spaces and is meticulously crafted to exude luxury. Offered in 40 beautiful colours that are inspired by the colours and feel of velvet, it adds depth and dimension to walls.

“Lady Design Royal Velvet combines not just the luxurious look of velvet, but also the soft touch of this very rich fabric in just two simple steps,” she says.

“Lady Design Royal Velvet is exactly what you would expect from a velvet fabric: Rich colours, soft luxurious touch, and of course, an effect of a brushed velvet fabric. With velvet as one of the hottest trends dominating the industry, this royal wall texture adds a soft touch of royalty and luxury to homes in two simple steps,” says Yousra Lemaamer, Lady Design brand manager, interior decorative paints, Jotun Middle East, India and Africa.

One of the world’s leading paint manufacturers, Jotun was founded in 1926 in Norway. It established a presence in the Middle East in 1974 with Jotun UAE and since then has expanded dramatically throughout the region. Jotun says it was the first paint manufacturer to be awarded ISO 9001:2008, ISO 14001 and Ohsas 18001 certification. The company also has state-of-the-art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.

Four decades of experience in the region has helped the company produce a variety of conventional and specialised coatings – each incorporating the latest technological developments while offering performance with economy. Today, Jotun’s diverse product range includes decorative, protective, marine, floor/concrete protection, powder coatings and intumescent coatings.




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