Reynaers Middle East is all set to participate in the region’s only dedicated fair for the windows, doors and facades industry this month in Dubai, UAE.

Windows, Doors and Facades 2017 (WDF) will take place from September 25 to 27 at the Dubai World Trade Centre.

“This year, we have some major expansion projects which have taken place at the company on the group level,” said Ali Khalaf, managing director of Reynaers Middle East, the Bahrain-based regional subsidiary of Reynaers Aluminium, a leading European aluminium systems provider. “WDF 2017 will provide us with the opportunity to highlight these latest innovations to our Middle Eastern clients.”

“Technological advancement must be at the forefront of every progressive institution and Reynaers consistently strives to introduce the latest technologies which will help enhance and streamline its daily operations,” he added.

This year, a new stand design will be launched in the region to showcase the company’s diverse range of products. “Reynaers unveils a different stand design every three years in keeping with the group’s brand guidelines. The idea is to create a unique touch and enable visitors to view Reynaers’ highly sophisticated portfolio of aluminium systems – ranging from the economical to the luxury series of curtain-walls, sliding systems, doors and windows – in a customised setting,” Khalaf added.

Last year, Reynaers was the only company to exhibit an eye-catching, multi-level façade which kept visitors engaged and curious about its features and performances. This year too, the plan is to demonstrate something different and appealing, hinted Khalaf without divulging details.

The theme of this year’s show is ‘Building in the Digital Era’ to emphasise the major steps taken by the company towards a stimuli-enriched environment which is the latest trend in almost all aspects of people’s lives.

“We are also confident that some of the major developments that have taken place on the Reynaers group level will strike a chord with our Middle Eastern customers and partners. The company has adopted the term Reynaers Campus for the headquarters of the Reynaers Group, reflecting the exhaustive list of expansions and changes that have taken place within the organisation,” he remarked. “This new name ‘Reynaers Campus’ allows the company to strengthen the positioning of the Reynaers brand and associate all group activities in the sphere of innovation and high technology,”

The Reynaers Campus is an inspiring and dynamic workplace where employees feel comfortable and where partners can experience the latest products and innovations in a fully interactive environment.

The Reynaers Campus includes:

Head office: It houses the strategic, supply chain, ICT and controlling departments supporting the Reynaers Group;

Operations centre: which serves customers worldwide, through its 62,000-sq-m logistics centre featuring warehouses and quality control facilities; and a production centre which includes ERAP, Reynaers insulation company which is a centre of excellence for insulation;

Research and development facilities: The Reynaers Institute is now renamed as two entities, namely Technology Centre, which works towards increasing knowledge and to officially certify Reynaers solutions; and Training and Automation Centre, which shares knowledge and assists customers;

Experience centre: This comprises Avalon, a room which allows project owners, designers and fabricators to visit future buildings through a shared virtual reality experience. “The WDF 2017 theme is based on this facility which promotes building in the digital era by making informed decisions and choosing the most appropriate solutions for their projects,” Khalaf said;

Experience room: A digitally-enhanced product showroom, which allows visitors to experience Reynaers solutions up close and offers inspiration by showing their application is various project types. This room is equipped with a product finder, World of Reynaers, colour wall, sample wall and various product elements.

Sales, technical support and customer service centre.

On the local front, Reynaers Middle East has executed some striking projects in the region, including the Essence of Dilmunia in Bahrain; Sparkle Tower and Ministry of National Defence building in the UAE; King Abdul Aziz University buildings in Saudi Arabia; Kempinski Hotel and Apartments in Oman; Awtad Tower in Kuwait; Beirut 700 Tower in Lebanon; and the Estisalat headquarters in Egypt.

Belgium-based Reynaers Aluminium manufactures and markets innovative and sustainable aluminium solutions for windows, doors, curtain-walls, sliding systems, sun-screening and conservatories.

Besides standard solutions, Reynaers also develops tailor-made solutions for all market sectors – from residential to commercial and industrial projects. Its high-quality systems meet stringent demands in terms of comfort, security, architectural design, and energy-efficiency. The company acts a valuable partner for architects, fabricators, solar installers, project developers, investors and end-users.

Founded in 1965, Reynaers employs over 1,770 workers in 40 countries and exports to more than 70 countries.

Reynaers will exhibit at Stand 7A281 at WDF 2017.