G&CO, a premium property developer in the Middle East region, has unveiled the Viridian at The Fields project that will come up at the Mohammed Bin Rashid Al Maktoum (MBR) City, Dubai’s iconic community destination and one of the world’s prime residential locations.

It is developing The Fields project at an estimated cost of Dh3 billion ($816 million) in District 11 of MBR.

This follows the successful launch of Jade at The Fields, earlier.

The Viridian at The Fields project was showcased last month by SPF Realty, the leading real estate broker in the UAE’s freehold property sector, at Cityscape Global in Dubai.

Viridian at The Fields is a gated residential community, consisting of 326 premium townhouses of contemporary style. The project is located in close proximity to Downtown Dubai and enjoys easy access to all highways, community parks, shopping destinations, business districts, and education zones in the city.

Commenting on the launch, Ranjeet Chavan, director of SPF Realty, said: “Viridian is set to be the first choice for property investors in the Dubai market, where demand for premium homes in increasing, led by Dubai’s status as the region’s business and lifestyle hub. With this prestigious project, G&Co aims to meet the high demand for a project with all the elements that the market requires. Groundbreaking of Viridian project will be made in the first half of 2016.”

MBR City is a multi-billion-dollar project, which will include the world’s biggest shopping mall, a universal family theme park and a park that will be a third bigger than Hyde Park in London.