Buoyed by a strong year behind it, Legrand is looking forward to consolidate its position through the creation of a technical hub in Dubai and by reorganising its regional operations.

Legrand Middle East and Africa region has recently been reorganised into two zones – Africa and Middle East. The Middle East zone comprises five key areas: Jordan, Egypt, Libya and Yemen; Lebanon and Syria; UAE and Oman; Kuwait and Qatar; and Saudi Arabia.
The technical hub will bring together core specialist services, which will be provided to any of the five areas within the Middle East zone, whenever required.
Among the specialisations available through the hub are power, wiring devices, public relations and communications, specifications, a dedicated marketing department, (video, digital imaging) VDI, and training.
The creation of the technical hub and the reorganisation of Legrand’s local operations are in response to the evolving Middle East market.
“Regional trends indicate an increase in the exchange of information and resources; for example, a project in Dubai may have a Kuwaiti firm as its lead investor, while the contractor may be from Saudi Arabia,” says a spokesman.
Leveraging its Dubai hub, the company is ideally placed to respond effectively to the requirement for specialist services originating from any of its five areas within the Middle East zone.
The company is presently studying the possibility of maintaining local stock in Jebel Ali. This, along with initiatives already under way, underscores Legrand’s deep commitment to the region. With the recently-launched technical hub, and more new offices due to open during 2005, Legrand is on-course for far greater growth.
Legrand’s 2004 Gulf sales soared 75 per cent over the last two years.