Officials at the live batch plant trial in Al Ahsa.

Saudi-based Al Kifah Readymix & Blocks has launched the eco-friendly 'green concrete' in the Saudi market for the first time, thus setting a new benchmark in the construction market in general and readymix industry in particular.

The live batch plant trial was held at the company's main factory at Al Ahsa, a traditional oasis region in eastern Saudi Arabia, in the presence of senior officials of Al Kifah Readymix & Blocks besides its partners and consultants, said the company in a statement.

The new product, which has been made using natural pozzolan material manaseer crete, boasts several key features including durability, sustainability and environmental friendliness.

In addition to this, the green concrete will help cut all manufactured mineral material to the minimum thus resulting in less carbon footprint and less trucks on the road, it added.

One of the main companies of AlKifah group, it is a major provider of well concrete and interlock. The company has been maintaining the level of international quality and standards since its start

The company has more than 27 prime distribution outlets in the kingdom including capital Riyadh, Jeddah, Makkah, and Madinah besides AlAhsa, Dammam and Jubail areas.-TradeArabia News Service