Rove Hotels, a joint venture between leading UAE developers Meraas and Emaar Properties, has announced the launch of Rove La Mer resort located in the heart of Dubai’s world-class beachfront development La Mer.

A contemporary midscale hotel brand, Rove Hotels currently has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. Several properties are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia, says a spokesman for Rove Hotels.

The property is set in an inspiring lifestyle and leisure environment and will boast spectacular views of the city skyline.

Rove La Mer stands out for its central location at La Mer, a destination created by Meraas that benefits from a minimalist and contemporary design. Stretching into the ocean in the Jumeirah 1 neighbourhood, La Mer offers an inspiring lifestyle and leisure environment surrounded by 2.5 km of relaxing sandy beaches.

In close proximity to Etihad Museum and Dubai Water Canal, La Mer features a wide array of dining, shopping, leisure and entertainment choices, and is already one of the go-to attractions in the city.

Scheduled to open in mid-2020, just in time for the Expo 2020 Dubai, Rove La Mer will feature 366 rooms including interconnected rooms – nearly 35 per cent of the total – as well as rooms specially designed for people of determination, says the official.