A quality product backed by efficient local service is what Alshaya Trading Company says it offers its customers in the UAE.

Superior quality, impressive design, high functionality and practicality, as well as an optimal price to performance ratio are the striking characteristics of every Nobilia kitchen, says Ananth Narayan, regional manager (trading division) with Alshaya Trading Company, the exclusive distributor of Nobilia Kitchens of Germany in the UAE. 
“These characteristics of the range enable an individualised, ergonomic and all-round perfect kitchen design,” says Narayan.
Alshaya is a leading name in the building materials industry. The company, which offers a free design service to its customers, says that planning a kitchen involves precision work, and needs to be done by experts.
“Our designers can run through all the different variations and options regarding design with customers, and tailor the ranges to fit the space and personal requirements,” says the spokesman.
The company’s showrooms in Dubai and Abu Dhabi have a dedicated area for kitchens featuring 19 different designs to choose from. It also has an exclusive franchise distribution in Al Ain as well as three state-of-the-art showrooms in Kuwait.
“Alshaya’s showroom in Dubai, a one-stop shop for home beautification, is one of the largest of its kind in the UAE and is being constantly upgraded to accommodate the latest trends and designs around the world,” he says.
Alshaya deals with high and medium-end products and offers a back-to-back guarantee on products from its principals. All products are procured from leading manufacturers from the US and Europe.
The company constantly launches new products that address the needs of the market.
“We keep ourselves abreast with the latest developments worldwide by regularly visiting major exhibitions. We are also able to bring in the latest products to the region within weeks of their launch worldwide,” says Narayan.
The company regularly organises seminars for consultants, in association with its principals, to familiarise them with the latest technology and products.
“We regularly advertise in leading local magazines to promote our products to target audiences and thereby stay in touch with them,” he says.
Some of the projects to which Alshaya has supplied include Al Yousef Towers, 40 villas for the Dutco group, a seven-storey building, Al Owais buildings and several villa projects.