Sanipex success built on quality, designs

Sanipex supplied its premium Bystro appliances for a private villa in Arabian Ranches.

Sanipex Group, a leading UAE supplier of kitchen appliances and lifestyle products, says it stays ahead of the curve by focusing on innovative designs and top-quality products that enhance efficiency and convenience in the kitchen.

“We offer a unique combination of Italian design and cutting-edge technology,” Tarek Gergoes, Category Manager for Kitchen Lifestyle tells Gulf Construction. “Our partnerships with leading brands like Faber, Lofra, Fulgor Milano, and Fhiaba, alongside our own Bystro range, ensure we have something for every taste and budget. We also partner with Casa Bugatti for a range of small appliances.”

Sanipex Group goes beyond simply supplying appliances, he adds. It provides a complete kitchen solution, including design consultations and after-sales service with free installation, spare parts, and maintenance. Its commitment to customer satisfaction extends to live cooking demonstrations conducted by professional chefs in its showrooms, allowing clients to experience the capabilities of the appliances first-hand.

“Sanipex Group is a trusted company in the market and a one-stop shop for all kitchen needs. We cater to a wide range of clientele, from homeowners and interior designers to architects, developers, and fit-out contractors.

Casa Buggati offers for a range of small appliances.

Casa Buggati offers for a range of small appliances.

“We focus on providing the best products with exceptional customer service and support from the date of purchase until installation and handover. All appliances undergo rigorous in-house testing to ensure full customer satisfaction. Our product lines can be tailored to suit any project size, from single residences to large-scale hospitality or commercial developments,” Gergoes points out.

The group prioritises quality, innovation, and customer satisfaction. It continuously integrates the latest trends and technology into its ranges, like the new air frying function and steam cooking features in Fulgor Milano’s high-end oven range. This brand also offers a freestanding cooker that has a scorching 360º C pizza function, which means it can bake restaurant-standard pizzas.

“We are constantly developing new products and upgrading our existing lines. Our focus on research and development ensures we stay ahead of the curve and meet the evolving needs of our customers,” he adds.

Sanipex Group has been developing its own brand Bystro, which offers the Ferrara oven that has a capacity of 120 litres – the highest in the market – for heavy-duty home cooking.

Sustainability is another key focus for Sanipex Group. Its Aquaeco kitchen filter mixer offers a solution to fresher, cleaner water and to combating plastic pollution by providing an alternative to bottled water. It also offers energy-efficient appliances, like the Bystro built-in dishwasher with a Grade A++ rating – that uses less water and electricity in its wash cycle – and the Ferrara oven with an A+ energy-saving grade.

“We are committed to providing environment-friendly products that help our customers save money on their utility bills,” Gergoes says.

Sanipex has partnerships with leading brands such as Lofra and Faber.

Sanipex has partnerships with leading brands such as Lofra and Faber.

Sanipex Group stays attuned to current trends in kitchen design. Built-in appliances remain popular, with hobs featuring integrated extractors gaining traction for their minimalist aesthetic. Small wine coolers, both countertop and built-in, cater to the growing demand for in-kitchen entertaining and convenient storage solutions.

“We see a rising interest in high-quality kitchenware, including pots, pans, dinnerware, and cutlery,” Gergoes observes. “Customers are looking for products built to last, that can become cherished heirlooms.”

Sanipex Group’s collections encompass both modern and classic styles, ensuring customers can find pieces that complement their design preferences. 

The group recently launched a comprehensive kitchen lifestyle collection featuring designer products from Denby, Ruffoni, Mepra, and more. This collection offers high-quality and aesthetically-pleasing kitchenware designed for both functionality and timeless style.

Sanipex Group has successfully completed numerous projects in the UAE, supplying kitchens for private villas, commercial spaces, and high-end residential communities. One example is the supply of premium Bystro appliances for a private villa in Arabian Ranches, creating a luxurious and functional kitchen space. It has also partnered with Aramtec Food Service to equip its new culinary Institute with Bystro appliances such as Ferrara induction hobs, built-in fridge/freezers and dishwashers.

“We are confident that we are starting to make our mark in the UAE’s kitchen appliance and lifestyle sector,” Gergoes says.  “This is due to a positive sales increase across all divisions – retail, trade, and projects. We have signed off on many projects, ranging from individual houses to townhouses and residential buildings across Dubai, including Arabian Ranches, Al Barari, Jumeirah Village Circle (JVC), and Arjan.”

The group is currently involved in supplying kitchen equipment for large-scale projects in Dubai that include 230 villas in Al Barari (Bystro and Fulgor Milano appliances) as well as 111 apartments in JVC, 30 villas in Al Safa, Jumeirah, and 65 apartments in Dubai Silicon Oasis (Bystro appliances).

“With a wide range of renowned brands and designer products and exceptional service, Sanipex Group is the perfect partner for anyone creating their dream kitchen. We invite customers to visit their nearest Sanipex Gallery showroom in the UAE or our website ( to explore the full range of kitchen appliances and lifestyle products,” Gergoes concludes.