Dubai-headquartered sourcing and supply chain group Sumea has opened Sumeaworld, a 12,000-sq-m global trade hub at DP World’s Jebel Ali Free Zone (Jafza).
The facility will serve as Sumea’s regional headquarters and central logistics platform, bringing sourcing, procurement, warehousing and global distribution operations together under one roof.
Established under a 20-year commitment, Sumeaworld will enable customers and business partners to source, consolidate and re-export products to more than 75 countries from Dubai. The hub will handle a range of product categories, including consumer electronics, building materials, retail goods and industrial equipment.
Sumea was founded in the Republic of Congo in 2004 as a consumer-goods business. It has since expanded into an international sourcing and supply chain group with offices in Dubai, Singapore and China, supported by a network of over 300 suppliers, including global brands and leading OEM manufacturers.
“Sumeaworld is the natural next step in our journey,” says Dhirraj Tilani, Managing Director of Sumeaworld. “Dubai has given us the platform to connect sourcing, supply and distribution on a global scale, and Sumeaworld brings all of that together in one place.”
Tilani says the facility would provide partners with a faster and more integrated route to markets across Africa, the Middle East, Asia and other regions.
Ebtesam Alkaabi, Senior Vice-President, Sales, Jafza, says Sumea’s long-term commitment reflects confidence in the free zone’s role as a base for multi-market sourcing and distribution operations.
“For businesses managing multi-market sourcing and distribution, having a partner of this scale operating from within the free zone strengthens the wider ecosystem they can plug into. It reinforces Jafza’s role as a base from which companies build resilient operations across Africa, Asia and the Middle East,” he adds.
Jafza, one of the world’s largest free zones, is home to more than 12,000 companies and benefits from direct connectivity to Jebel Ali Port, as well as air and land transport links. The free zone provides access to markets across Asia, Europe and Africa.
Sumea has built its position at the crossroads of major shipping corridors, manufacturing centres and emerging markets. Its Dubai headquarters complements its offices in Singapore and China, allowing it to stay close to key manufacturing hubs while delivering market-specific solutions that meet different regulatory, commercial and delivery requirements.
Sumea also serves as the primary procurement and supply platform for the wider group’s operations across the Republic of Congo, Gabon and the Democratic Republic of Congo, supporting businesses spanning travel services, IT, retail, construction and project supplies. Sumeaworld has been developed to support this expanding demand while creating a scalable platform for future growth across Africa and other international markets.