LG Electronics (LGE) will demonstrate its next generation 1920 x 1080/60p full HD video content at IFA 2007.

LGE's 60p full HD TVs are capable of displaying twice as many frames per second as current 1920 x 1080/30p full HD TVs. The 60p full HD TVs offer sharper, smoother, and more stable images, said an LG official.

'Many experts, including our own engineers, believed that 1080/60p content would provide far superior picture quality and eventually become standard in many countries. However, due to numerous technological obstacles, no company had been able to demonstrate the technology,' said head of LCD TV Division, LG Electronics, Havin Heewon Kwon.

'LG, together with NHK, invested more than a year in research, development and production, eventually proving that LGE's full HD TVs is already capable of displaying 60p full HD content,' he added.

The technology behind 60p video content is a prerequisite for 3D display technology.

'The success of this project proves LGE's leadership in display technology, and also shows that LG is prepared to push the industry toward next generation technology,' added Kwon.

LGE's next generation full HD TVs can display 60 frames per second at a 1920 x 1080 resolution. The 'p' in 60p stands for progressive scan. These 60p TVs differ from 1920 x 1080/30p TVs that show only 30 frames per second and 1920 x 1080/60i or interlaced TVs that only refresh half the lines of resolution at a time, said a LG official.

60p-capable TVs can display a larger amount of information per second than any other type of televisions.

Sixty-frame per second progressive scan technology dramatically reduces moiré effect and image noise, creating sharper images. The edges of round objects are clearer and free from jaggedness that has sometimes been evident with existing content.

Moiré effect is an optical illusion that causes the appearance of lines across an image, degrading video quality and resolution.

LGE used its LF75 full HD LCD TV, to the test the 60p content; this model is set to be launched globally in this month. LG will demonstrate 60p content side-by-side with 30p content to show the drastic difference in quality at IFA 2007. The LF75 will also be used for this demonstration.- TradeArabia News Service