Shomoul Holding Company has signed a landmark agreement with hospitality giant Hilton to develop and operate four hotels in The Avenues – Riyadh, the largest mixed-use development project in Saudi Arabia which is set to open in 2023.

As per the deal, Hilton will operate four of its industry-leading brands at The Avenues – Riyadh, including a 350-room Waldorf Astoria, a 400-room Conrad, a 500-room Hilton Garden Inn, and a 150-room Canopy by Hilton – the first of Hilton’s lifestyle Canopy brand in the Middle East.

The Avenues – Riyadh is located at the entry point of the capital city, overlooking the intersection between King Salman and King Fahad Roads, and just a few minutes away from King Khalid International Airport.

When completed in 2023, the project will be an architectural landmark in Riyadh, embodying the success of The Avenues – Kuwait, with its multiple districts and unique design.

The SR13 billion ($3.4 billion) project will include one of the world’s largest malls, with a leasable area of 400,000-sq-m housing more than 1,300 stores as well as five multi-purpose towers consisting of hotels, exhibition, conference halls, residential apartments, offices and medical facilities.

The development will feature a mix of luxury retail, high street brands, in addition to traditional stores that are modelled on a Riyadh suq in respect to the region’s traditional retail architecture. The design reflects Riyadh’s contemporary lifestyle and culture, offering a diversity of districts, each designed in a different theme in harmony

Speaking at the signing ceremony, Mohammed A Alshaya, chairman of Shomoul and Mabanee, said: “The Avenues – Riyadh is a signature development offering a unique and ultimate lifestyle destination in the region, and will be the largest in our expansion portfolio.”

“We believe that having four of Hilton’s world-class brands as part of the towers will create an incredible destination for shoppers and travellers across the region and from around the world in Riyadh,” he noted.