The Safety Electrical Group (SEG), a pioneer in electrical solutions across the GCC, is optimistic and looking forward to healthy business growth in 2017. It recently inaugurated a new expansive retail showroom in Dubai, UAE.

“We are consolidating our position and enhancing our business depth within the three newly established business verticals of lighting projects, oil and gas, and medium-voltage solutions,” says Vineet Kumar Kapila, CEO of Safety Electrical Group. 

“Taking a step further, we are augmenting our business breadth within the Mena (Middle East and North Africa) region and particularly Africa through our geographical expansion strategy,” he adds.

SEG has been in the electrical business for over three decades and specialises in lighting solutions, lighting fixtures, low-voltage (LV) switchgear systems, medium-voltage (MV) soft starters application for chiller plants, controlled bottling equipment, and flange working tools for oil and gas applications from reputable brands such as ABB, Legrand, Hager, Aucom, HTL, Pollmann and many more.

The company has been associated with several projects. “I would like to highlight primarily two projects that are under the execution stage with our LV switchgear business - Pointe Mall and Kingdom of Sheba, both located at the Palm Jumeirah,” says Kapila. 

Other prestigious projects the company has recently completed are Onyx Towers on Sheikh Zayed Road and Opus Towers at Business Bay, Dubai.

SEG offers a wide range of lighting solutions.

SEG operates largely within the UAE, serving more than 2,000 customers which include EPC (engineering, procurement, and construction) and MEP (mechanical, electrical and plumbing) contractors, architects, interior designers, fit-out companies and retailers, offering them a wide range of products from basic light fittings to high-end intelligent LV systems. It also caters to local B2C (business to consumer) customers, and third-party exporters from its recently opened Segworld showroom in Deira, Dubai, and to customers from various countries in the Mena region.

He says that Iran offers good prospects for international businesses following the lifting of economic sanctions the country. “This has opened a new dimension for the Middle East and will be fruitful in the long run for businesses,” he says.

He further adds that business at SEG was quite stable in the past year and has been growing at a steady rate thanks to the company’s long-standing business relationship with clients and excellent customer service. 

SEG’s business verticals are strategically aligned to adapt to the current market conditions to offer total global electrical solutions.

 “We are very pleased that SEG has expanded its scope of operations by investing in the three new business verticals,” Kapila says. “The idea behind investing in these divisions is to offer a wide range of electrical solutions to our customers. In addition, SEG had recently invested in creating a unique one-stop shop and a benchmark trade concept, Segworld, which caters to the diverse business and individual customer’s needs, offering global electrical solutions in the vibrant business district of Deira.”

“The construction industry has seen moderate growth over the past year and we foresee a similar trend for 2017 and anticipate that the industry will pick up momentum as we get closer to Dubai Expo 2020,” he concludes.