Ideal Standard, a leading provider of innovative bathroom solutions in Europe, the Middle East and Africa (EMEA), has carved a niche as a project specialist with its range of innovative, award-winning bathroom solutions designed for projects of any kind across the region.

The company has on offer bespoke bathroom solutions to suit the needs of various projects – be they residential, commercial or public facilities. While these facilities vary in purpose, design and size, the firm says it can accommodate all requirements through its wide array of products and world-class brands such as the flagship Ideal Standard, Armitage Shanks, Jado and American Standard, among others.

“Thanks to its strong brand portfolio, Ideal Standard has designed a comprehensive mix of bathroom solutions for a number of residential projects. A large number of collections are at the disposal of individual customers, bringing together unique design and functional excellence, creating a beautiful use of space and allowing the end-users to create their personal haven in line with their taste and sense of style,” says a company spokesman.

Ranges like DEA, with its warm, curved, flowing surfaces that combine chic, high-end design and functionality, Tonic II, with its clean-cut lines and soft edges that provide elegance and impeccable ergonomics, and Strada, offering the best of contemporary geometry, exceptional functionality, and ease of use, are only some of the successful collections. Similarly, Ideal Standard has offered its products to commercial projects as well as public facilities, such as hospitals, offices, hotels, schools, stadia and public bathrooms. “In such public areas, the bathroom is very important and is used by many people every day. Consequently, the products used must have certain features, including that it should be hygienic, easy to clean, easy to maintain, etc. With a wide portfolio of hygienic, durable, easy-to-clean solutions, the company is able to meet and exceed demands,” says the spokesman.

Among such solutions are the Contour 21 Splash Schools range, an ergonomic, hygienic and colourful school collection that provides high standards for children’s bathrooms; the Doc M healthcare pack of products for hospitals and clinics, a holistic bathroom solution of ceramics, fittings and grab rails for the people with mobility and other challenges; and Markwick fittings, which offer protection against bacteria of all kinds due to ease of sterilising, cleaning and disinfecting them.

Commenting on the sustainability of its products, the spokesman says: “Green building and water-saving features are not just trends, but absolute musts in today’s construction, and the sector is adjusting accordingly. Ideal Standard has always been at the forefront of environment-friendly innovation and sustainability: the long list of water-saving features in all our product categories is the proof.”

Ideal Standard has solutions designed for all kinds of projects.

These include Click Technology, a water-saving mechanism or integrated flow regulator in all mixers that allows the user to reduce water consumption by 50 per cent or more; and the dual flush mechanism of 4.5/2.5 litres in toilet cisterns, which saves more than 50 per cent of water.

In showers, its integrated flow regulators cut water consumption by almost 40 per cent. The same philosophy applies in water-saving baths and water-saving or waterless urinals.

Baytna – Qatar’s passive house – the first energy-efficient house in Qatar, is testimony to the company’s contribution and world-class expertise on water efficiency and energy consumption – a project for which Ideal Standard has received accolades.

 “Ideal Standard has made a mark over the last 100 years by providing innovative bathroom solutions across the globe. The growth of the company is evidence of its world-class quality standards, its excellent design aesthetics and its variety of products and sizes in different bathroom product categories, which make Ideal Standard the ‘one-stop shop’ for all types of buildings in the Middle East and all over the world,” says Kostas Kandarakis, senior product manager at Ideal Standard.

Ideal Standard is associated with some of the most prestigious projects in the Gulf, such as Burj Al Arab and Burj Khalifa in Dubai, and Financial Centre and Emirates Palace Hotel in Abu Dhabi, in the UAE; Alargan housing, King Fahad Hospital and King Abdulaziz University Hospital in Saudi Arabia; Barwa City and The Ritz-Carlton in Qatar; and Chabd-Jaber Stadium in Kuwait, among others.

The company is committed to reinforcing its market presence through adhering to product quality, innovation, design and sustainability and offering functional and aesthetic bathroom options that meet every demand – for any type of project across the residential or commercial space.

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium. It operates in more than 30 countries across the EMEA. Dubai-headquartered Ideal Standard Mena, the sister company of Ideal Standard International, is focusing on growth and the massive business opportunities of the Middle East, Egypt and Africa.