ROSHN Group, the real estate developer backed by Saudi Arabia’s Public Investment Fund (PIF), reports strong interest in its new ALDANAH community in Dhahran since its launch last month (June). The company highlights this robust demand as clear evidence of how crucial location is in driving success for residential developments.

ALDANAH is positioned in the heart of the Eastern Province, situated minutes away from key locations and sites within the region, such as the upcoming The Avenues Khobar, the Aramco Stadium, and Saudi Aramco’s main offices. Only 15 minutes away are well-known landmarks including King Fahd University of Petroleum and Minerals, the corniche and Ithra, the King Abdulaziz Center for World Culture.

Strategically located at the confluence of Dammam, Dhahran, and Al Khobar, next to King Abdulaziz Road, ALDANAH is just 35 minutes from King Fahd International Airport.

Last month, ROSHN Group launched the first phase of sales for ALDANAH, introducing more than 1,000 new, high-quality modern homes within an integrated community that hosts a rich array of amenities, including mosques, community centres, retail and commercial areas, and schools.

ALDANAH is positioned in Dhahran in the heart of the Eastern Province, situated minutes away from key locations.

The first phase of ALDANAH offers standard and premium villas, in addition to duplexes, in a diverse range of floor plans and façade types.

At the sales launch, ROSHN Group Acting Chief Executive Officer Dr Khalid Johar said: “We continue to build on the momentum of ALDANAH community’s groundbreaking as we reach another milestone with the launch of sales.

“The strategic location of ALDANAH and its regionally inspired designs, combined with the integrated amenities and the sustainable green spine, reflect ROSHN Group’s commitment to developing destinations that enhance the quality of life and contribute to the achievement of Saudi Vision 2030 objectives.”

The first phase of ALDANAH introduced more than 1,000 new, high-quality modern homes.

ALDANAH is holistically designed to offer residents vibrant and healthy lifestyles while fostering the growth of family-friendly communities.  Residents also benefit from ROSHN Group’s unrivalled community management, maintenance, and scheduled services for public amenities through the Community App. This service ecosystem ensures that public areas are attractive and safe.

The response in terms of sales for ALDANAH – a community which will eventually comprise more than 2,000 homes and include essential amenities such as restaurants, retail, schools and offices – showcases a crucial fact that many developers need to bear in mind: the location can make or break a project in terms of public demand, says a statement from ROSHN Group.

Investments Throughout the Area

The group points out that a good sign for a great location is the investment being made by others in the area around the community. For example, with ALDANAH, the nearby The Avenues Khobar is set to become one of the largest malls in the Eastern Province, extending across a land area of 198,000 sq m with a gross leasable area of 167,000 sq m that will include commercial and entertainment areas, hotels, exhibition halls and offices.

Likewise, the Aramco Stadium is another development that will regenerate the area and become a focus for sporting, entertainment and cultural events for the Eastern Region.

With a stated aim of raising the quality of life throughout the region, it is clear that the investments in infrastructure and services, such as roads, data, and transport links will pay off for people who want to move into the area, ROSHN adds.

ALDANAH’s higher-end villas are designed to accommodate a swimming pool.

Communities and Homes Designed Around People

The community’s design responds to evolving lifestyle preferences, offering walkable neighbourhoods, abundant green spaces, and play areas as well as proximity to cultural amenities and greater integration within communities.

More than 145,000 sq m of the project’s total footprint will be dedicated to urban green space, accompanied by naturally shaded and pedestrian-friendly living streets, connecting residents with nature.

The community’s higher-end villas are designed to accommodate a swimming pool and every house has a provision for an electric vehicle charger, underlining how developers can look to add value through differentiation.

With work preferences also changing and more people working from home, there’s also a demand for larger, more spacious homes which are easier to manage. By offering more choice, and larger-sized homes, ALDANAH is looking to tap into this trend in how people are engaging with their work routines, featuring homes that contain offices and are designed around technology, for both convenience and sustainability.

Technology-enabled homes are both more efficient and cost less to run and maintain, ROSHN points out.

The first phase of ALDANAH offers standard and premium villas, in addition to duplexes, in a diverse range of floor plans and façade types.

A Lifestyle Choice

Increasingly, new communities are being positioned as a lifestyle choice, with amenities significantly influencing buying choices.

As ALDANAH shows, a well-designed community is more than a place – it is a lifestyle that people aspire to and which will grow in terms of its value. This focus on both location and lifestyle aims to attract buyers seeking not only a home, but a vibrant, future-ready community. Smart buyers look to the long term, seeking locations where they will want to live, not just for years but for decades to come.