Italy's Merloni Termosanitari Group (MTS), a world's leader in the water heater industry, together with its UAE agent Paul Weil Group, has launched Ariston's latest Super Glass Royal electric water heater in the UAE.

Having established its traditional brand Ariston as a leadingedge product for more than 40 years, MTS says it is now fulfilling Ariston's commitment of identifying and satisfying market needs while providing utmost safety and reliability with the launch of the new water heater.

"Our quest is for excellence," said Francesco Merloni, chairman of MTS Group. "This is based on certain firm principles, such as total customer satisfaction, preservation of environment and product safety."

MTS chief executive officer, Valerie Fedeli commented: "Our steadily growing investments, totalling Euro34.4 million ($34.4 million) in 2001, prove MTS' commitment towards that quest."

Erasmo D'Onofrio, managing director MTS Overseas added: "MTS operates seven product lines, and boasts aggregate sales of Euro950 million in 2001, with 6,313 employees over a wide network of subsidiaries, branches and representative offices in over 150 countries."

"The new water heater is provided with an internal extra protection of glasslined enamelling and a special magnesium anode against corrosion, which guarantees very high durability, and comes in various capacities, ranging from 10 to 100 litres," said Felice Bo, Ariston marketing manager, MTS Group

Maher Mehio, director of Paul Weil Group said "Our group's philosophy and mission statement, focusing on customer satisfaction and excellence in the standards of products and services we offer, have made the years of association with the MTS Group a journey of total satisfaction and success."

Paul Weil Group is a business, trading and import/export group, representing several world's leading brands in kitchens and bathroom accessories. It has offices in the US, France, Italy, UAE, Saudi Arabia and Lebanon.