The Saif Al Ghurair Group has announced the construction of a major new shopping complex in Deira in the heart of Dubai's commercial district.
Majid Saif Al Ghurair, managing director of Saif Al Ghurair Group, said the region's newest shopping centre, called Reef, will be built at a cost of Dhs200 million ($54.4 million) over an area of 250,000 sq ft.
The two-level complex will have more than 100 stores offering a wide range of leading international and home-grown brands including fashion, food outlets, entertainment and facilities and services for the family. It will also offer a mix of covered and outdoor parking for 1,000 cars.
Located in Deira on the Salahuddin thoroughfare opposite the Gulf Air building, the new retail development will feature a variety of anchor-driven stores and provide value offerings to the mid-range customer segment, said Al Ghurair.
''We are proud to launch this exciting retail project that will contribute to the economic development of the Deira district of Dubai. Reef Mall will set new trends in shopping in this part of Dubai. The new mall will fill a void for a complete modern offering for residents and tourists," he said.
He added: "We are happy to have the Landmark Group joining us as a key partner at this very early stage of our unique retail project. We are currently negotiating with more retail groups while many other leading brands have shown interest in opening their outlets in Reef".
Another project official added: "Our research showed the need to construct a one-stop shopping centre offering comprehensive services that will be affordable for the mid-level customer segment in Deira. The brands that will set up shop at Reef Mall will be available in this area of Dubai for the first time."
The mall, which is being developed as a distinctive shopping district in Deira, will have contemporary, modern architecture, elegance and decor. New architectural designs and techniques are being used to create a relaxed and exciting ambience for shoppers. The facade of the mall will reflect a high level of architectural sophistication while the internal landscape will feature a mix of high glass panelling, state-of-the-art elevators, escalators and wide open spaces, according to Al Ghurair.
Cadiz International is the lead consultant on the project, and is responsible for design and architecture. Robert Mathew, Johnson-Marshall (RMJM) is the local consultant while Belhasa Engineering and Contracting Company is the contractor. Construction work has started and the project is expected to be completed by this December.