Starwood Hotels & Resorts Worldwide and Abu Dhabi National Exhibitions Company (Adnec), have announced the launch of new Element hotel in Abu Dhabi – the first to be introduced in the Europe, Africa and Middle East division.

The hotel is scheduled to open in 2011 at the prestigious Capital Centre development in Abu Dhabi – a business and residential micro-city including a state-of-the art exhibition centre, a 2.4-km marina development, and a gravity-defying, iconic tower known as Capital Gate.
Element will showcase 36 studios, 144 one-bedroom guest rooms, and 90 two-bedroom units, a restaurant, swimming pool and fitness centre ideally suiting the business and leisure traveller. Adjacent to the exhibition centre and close to the marina, the hotel will be easily accessible from all points.
“With Element we are once again reinventing the extended stay hospitality service category, and are thrilled to be working with Adnec to bring the first Element hotel into the Europe, Africa and Middle East division of Starwood,” says Roeland Vos, President Europe, Africa & Middle East, Starwood Hotels & Resorts Worldwide, Inc.
Committed to providing a no-compromise, eco-chic experience, Element Hotels makes it easy to be environmentally responsible without having to sacrifice a great guest experience.
Travel indulgences at Element hotels include the trademark Heavenly bed – re-imagined as a platform bed, spa-like bathrooms with oversize showers and rain showerheads, water-efficient faucets and fixtures, a state-of-the-art fitness center, fresh and healthy complimentary breakfast and organic pantry options, plus the latest in technology and unexpected delights like complimentary bikes for guests and staff and valet parking, according to Starwood.
Each Element hotel is infused with natural light, featuring a 16-foot window wall in the lobby and oversized windows in each guest room providing sightlines to the outdoors. Biophilic design – literally meaning the love of living systems – is the art of bringing the outside world in and natural colors and patterns are reflected in the Element rooms and public space design and furnishings.